Intersport France is extending its regional leadership by taking over Intersport’s business in Spain and Portugal, consolidating the brand’s southern European operations under French management – as SGI Europe reported in mid-October.
The transition, confirmed by the group this week, adds 385 stores on the Iberian Peninsula to the French cooperative’s existing network of 813 stores in France and 127 in Belgium. The combined structure represents more than 1,300 points of sale, constituting one of the largest retail networks in Europe’s sporting goods sector.
Under the new structure, Intersport France will coordinate operations in Spain and Portugal, overseeing logistics, marketing and strategy while supporting the local cooperatives in both markets. The change reflects the group’s strategy to simplify regional governance and strengthen synergies between its national entities.
According to CEO Jacky Rihouet, this expansion will enable “a stronger, more integrated Southern European platform” while leveraging the French cooperative’s operational expertise and supplier relations.
Why it matters
The move represents a significant regional consolidation within the Intersport group, expanding Intersport France’s operational footprint to over 1,300 stores spanning France, Belgium, Spain, and Portugal.
The integration reinforces cross-market synergies in logistics and marketing for southern Europe and strengthens Intersport’s position in the region against rivals such as Decathlon and Sport 2000.
