All Roxy articles
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News briefsAuthentic Brands Group acquires Dockers
The parent company of Reebok, Quiksilver, Roxy, and more has acquired the well-known brand from Levi Strauss & Co.
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News briefsQuiksilver, Billabong, Volcom stores shuttering in US and Canada
Liberated Brands, North American licensee for surf and skate brands like Quiksilver, Billabong and Volcom, filed for Chapter 11 bankruptcy protection in the state of Delaware on Jan. 2–3, according to SGB Media. Liberated had been handling these accounts since 2023. The brands themselves live on.
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News briefsBillabong opens new store in Patagonia
It’s situated in the scenic town of San Martin de Los Andes.
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ArticleAuthentic and Beaumanoir announce partnership for Boardriders brands in Western Europe
Authentic Brands Group announced a long-term partnership with Beaumanoir Group, which will take over the former Boardriders business in France and license the Quiksilver, Roxy, Billabong, DC Shoes, Element, RVCA and VonZipper brands in key Western European regions, including France, Germany and the UK. Through the partnership, Beaumanoir, headquartered in ...
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News briefsAuthentic Brands Group nearing deal for Boardriders brands in Europe
Authentic Brands Group is on the verge of finalizing a partnership deal for the Boardriders brands in Europe.
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News briefsCentric Brands enters exclusive agreement with Authentic for Quik, Billabong and Roxy
Centric Brands announced an exclusive licensing agreement with Authentic Brands Group (Authentic) to design, manufacture and distribute children’s apparel for Quiksilver, Billabong and Roxy in the US and Canada. Through this agreement, the three board sports apparel brands will join Centric Brands’ diverse kids’ portfolio of premium, industry-leading brands. Authentic ...
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News briefsQuiksilver and Roxy launch apparel rental service in France
As reported by the website Apparel Resources, boardsports brands Quiksilver and Roxy have launched an online rental service in France under the label “Boardriders Rental.” The website offers high-quality performance apparel for men, women and children for rent. François Latterrade, Head of Quiksilver Europe, told the website that the rental ...
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News briefsAuthentic Brands Group furthers strategic partnership with Liberated Brands
Authentic Brands Group has entered into a new long-term agreement with its strategic partner Liberated Brands, to be the retail and e-commerce operator for its brands Quiksilver, Billabong, Roxy, RVCA, Honolua and the recently acquired Boardriders in the US and Canada. Additionally, Liberated will become the license partner and wholesale ...
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News briefsAuthentic completes acquisition of Boardriders
Authentic Brands Group has confirmed the completion of the acquisition of Boardriders, the owner of the action sports and lifestyle brands Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper and Honolua. With the completion of the acquisition, Authentic says its annual retail sales total more than $29+ billion worldwide. ...
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ArticleAuthentic Brands Group makes binding offer to acquire Boardriders
Authentic Brands Group (ABG), a global brand development, marketing and entertainment platform that owns more than 40 lifestyle, entertainment and media brands, including Reebok, Eddie Bauer, Spyder, Volcom, Airwalk, Nautica, Prince or Sports Illustrated, announced March 31 that it had made a binding offer to acquire Boardriders, the global action ...
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ArticleIs ABG buying Boardriders?
Jamie Salter-led Authentic Brands Group (ABG) may be on the verge of landing another big fish for its portfolio of brands. Recent developments suggest Oaktree Capital-controlled Boardriders is on the verge of selling its portfolio of largely surf-focused brands, led by Quiksilver and Billabong, and ABG appears in a position ...
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News briefsBoardriders lays off 170 employees globally
As reported by the Orange County Business Journal (OCBJ) and Shop-Eat-Surf, Boardriders has laid off many employees in various regions. Both media report a loss of about 170 jobs (110 positions in the Americas and 60 in the Asia-Pacific regions). In a statement quoted by SES, the company reorganizes its ...
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News briefsRoxy releases new campaign
The Boardriders, Inc. brand Roxy is back with a second chapter celebrating female boardriders’ supernatural strength and dedication. After last year’s “Cute” campaign took control of a long-running narrative associated with female surfers, this year’s chapter deepens the message by giving new meaning to another familiar colloquialism. Over the years, ...
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News briefs
Roxy’s new campaign redefines the word “cute”
Roxy has launched “Welcome to the New Cute”, a campaign that challenges the clichés and stereotypes that female surf riders typically face when the word “cute” is used to define their sporting prowess. Female surfing has always battled ”a one-dimensional story”, explains the brand, in which a female athlete ...
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News briefs
Standard & Poors and Moody’s downgrade Boardriders
Standard & Poors and Moody’s have both downgraded the credit rating of Boardriders, the parent company of Quiksilver, Roxy, Billabong and other action sports brands. S&P has reversed its outlook to negative based on results and guidance provided by the company to the rating agency. It feels that its operating ...
