All Schöffel articles
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ArticlePuma CEO and others discuss new brand positioning in sports
Sport Marke Medien, a conference during ISPO 2024, brings together representatives from Puma, Bundesliga, FC Bayern, Cupra, Lidl and more, to discuss new ways to position brands in sports. And it’s free to attend.
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ArticleCare & Repair as a tool for more sustainability, durability and customer loyalty
For a long time, product repair was not part of the service offering of many brands. But this has changed dramatically. It has also proven to be an excellent customer loyalty tool. Learn how different brand approaches lead to success.
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ArticleGarment-to-garment recycling: How far along is the sports and outdoor industry?
We look at what textile recycling is not and share some brands that are moving the outdoor and sporting goods industries in the right direction.
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SponsoredISPO Munich 2023: More inspiration, more festival vibes, more infotainment
Discover exactly what to expect from the eleven halls of this year’s ISPO Munich in our overview.
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News briefs
Schöffel enlarges its executive board
Schöffel is restructuring its top management as it divides its business into two segments – Schöffel Sport for its operations in the outdoor, ski and bike sectors; and Schöffel Professional for the development of clothing for corporate and institutional clients. Stefan Merkt, who has been charge of sales for the ...
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News briefs
Schöffel Foundation plants 30,000 trees
Peter Schöffel, CEO Schöffel The reduction of the VAT in Germany in the second half of 2020 was intended to support the economy during the Covid-19 pandemic. But it also made possible a sustainability project by the Schöffel Foundation, which was established in 2011 to promote and ...
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News briefsSchöffel launches digital brand experience for retailers
Building up on the positive experience gained through its international online sales meeting last May, Schöffel has opened a “Digital Brand Space,” making its entire brand world a virtual experience that will be developing all year ’round. The German sports apparel company’s retail partners can enter the digital, three-dimensional space ...
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ArticleSchöffel: Germans are cautiously looking forward to winter sports
As Germany comes right after the U.S. in terms of the number of skiers, with an estimated 14.6 million practicing the sport, snow sports specialists are wondering whether Germans are going to go on a ski vacation this year, in spite of Covid-19. The question mark will probably remain for ...
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News briefs
Schöffel diversifies into bikewear
Schöffel, which has been focusing on outdoor and ski clothing, is making its entry into the bicycle clothing sector with a dedicated collection for spring/summer 2021. Comprising 46 items for men and women, and divided into three segments – Gravel, Trail and Travel – it was developed by the German ...
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News briefs
Good first “virtual” sales meetings from Europe
The first virtual sales conventions organized by Schöffel and Oberalp went well, according to the two companies. Schöffel’s 100-percent digital sales meeting was held on May 19 and 20, involving roughly 130 participants from about 15 different countries in all the major markets, more than originally expected. A total of ...
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News briefsSchöffel organizes its first digital sales meeting
Like Oberalp, Schöffel has decided to hold its first virtual sales meeting because of the coronavirus outbreak. The family-owned German company quickly created an extensive program with product presentations, video contributions, webinars, discussions and live broadcasts across national and continental borders. The venue for the digital sales meeting, which was ...
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News briefsSchöffel offers ski clothes for rent
(OIC) In conjunction with local retail partners, Schöffel started renting out ski clothing in Austria and Switzerland this winter. The German brand of functional outdoor and ski apparel says the offer is intended not only to appeal to skiers who seldom or only occasionally hit the slopes, but also to ...
