All articles by SGI Europe Editorial Team – Page 38
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News briefsDavid Beckham signs with Alibaba
David Beckham has signed an endorsement deal with Alibaba, according to The Independent and others. The deal is reportedly the biggest ever entered into by the Chinese e-commerce giant, although the terms remain undisclosed. It is connected with a marketing campaign for this year’s UEFA Euro tournament. Beckham will be ...
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News briefsSport 2000 France has a new Deputy General Manager
Source: Sport 2000 François Mbody François Mbody has been appointed Deputy General Manager of Sport 2000 France, effective May 27. Since 2016, he has been the Director of Operations as well as Administrative and Financial Director at FAM Consulting. “After a career of more than 20 years ...
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News briefsAsics donates pop-up tennis court to the City of Paris
Asics backed a special initiative in Paris’ Place de la République on May 23, dubbed “Rally for the mind,” giving hundreds of Parisians the opportunity to experience the mental uplift of playing tennis. The Japanese sports brand has now announced that it is donating the pop-up tennis court used for ...
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News briefsNike signs first refugee athlete
In September 2023, Nike announced a new partnership with the Olympic Refuge Foundation (ORF). As part of that collaboration, the sportswear giant has now announced the signing of boxer Cindy Ngamba, a member of the IOC Refugee Olympic Team Paris 2024. Ngamba, 25, was born in Cameroon and moved to ...
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ArticlePádel players now number 30 million worldwide
The International Padel Federation (FIP) has released the 2024 edition of its World Padel Report, which has pegged the number of pádel players worldwide at 30 million and the proportion of women among them at 40 percent. More than half of the players are in Europe, with another quarter or ...
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News briefsAfter bitcoin, SEC gives the nod to ether
The US Securities and Exchange Commission (SEC) has amended its rules and cleared the way for exchange-traded products (ETPs) – notably, exchange-traded funds (ETFs) – that deal in spot ether. The change results from petitions from NYSE Arca, Nasdaq and Cboe BZX. Ether is the crypto currency associated with the ...
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ArticleGoogle joins Walmart in new funding round for Indian e-tail giant
Google plans to contribute to the latest round of funding for Flipkart, Amazon’s chief competitor in India, and take a minority share in the generalist e-commerce platform – once regulators approve the deal. Flipkart says that both Google’s investment and its cloud will help the company “expand its business and ...
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News briefsGlobal fitness equipment market to accelerate at a CAGR of 3% by 2033
According to a new report by research firm Allied Market Research, part of Allied Analytics, the global fitness equipment market is expected to reach $18.4 billion by 2033, representing a compound annual growth rate (CAGR) of 3.02 percent from 2024 to 2033. By type, the cardiovascular training equipment segment was ...
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News briefsWomen’s tennis and Saudi investment fund announce multi-year deal
The Women’s Tennis Association (WTA) and Public Investment Fund (PIF) have unveiled a multi-year partnership that is meant to grow women’s professional tennis and inspire more women and girls around the world to take up the sport. As part of the agreement, PIF will become the first-ever naming partner of ...
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ArticleGlobal survey on women’s sports calls for brand investment
According to a new global survey from Parity and SurveyMonk, women’s sports fandom is moving to the mainstream, and the gender gap is expected to narrow further in the coming years. However, more than half of the surveyed (53 percent on average) said that brands are not investing enough in ...
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News briefsZalando reshuffles its management
Zalando will be switching up its C-suite come Sept. 1 to match the change in plans that it announced in March. The objective is to increase market share in “pan-European fashion” and “lifestyle e-commerce” through B2C and B2B expansion. Co-founder David Schneider will be giving up the post of co-CEO ...
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News briefsJD Sports expanding in Iberia
JD Sports plans to open 23 stores and convert another 15 stores to the JD banner in Spain and Portugal, according to Diffusion Sport. Chief among the new ones will be locations in Barcelona and Tenerife. This could be a first stage or a modification of the plan we reported ...
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News briefsVendor of classic jerseys to expand in North America, thanks to outside funding
The Chernin Group (TCG) has invested $38.5 million into Classic Football Shirts (CFS), a mostly online seller of, as the name suggests, football jerseys. The outfit was born in 2006, when founders Matthew Dale and Doug Bierton (CEO), struggling to find an original jersey for the West German team of ...
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News briefsHydrow acquires majority in Speede Fitness
Hydrow, maker of high-end, connected rowing machines, has acquired a majority stake in Speede Fitness, according to CNBC. In addition, the company’s founder, Bruce Smith, will be ceding the post of CEO to current President and Chief Financial Officer John Stellato and taking up the post of Chairman. Hydrow enjoys ...
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ArticleJoin us at OutDoor by ISPO 2024
Join us at OutDoor by ISPO. Stop at our booth for a chat and listen to our consumer trends panel talk.
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News briefsGoldwin FY operating profit up 9 percent
Japanese group Goldwin reported an annual operating income increase of 9 percent to ¥23,847 million (€141.1m) for the 12 months ended March 31. Annual net income rose by 16 percent to ¥24,281 million (€143.7m). Goldwin’s consolidate net sales for the FY jumped by 10 percent to ¥126,907 million (€750.9m) from ...
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News briefsBorn Living Yoga seeks international expansion
Born Living Yoga is targeting €25 million in revenues and is planning to rely on international growth as a driving force behind the plan. The Madrid-based activewear and athleisure label generated €18 million in revenues in 2023. In an interview with FashionNetwork.com, co-founders Alvaro Roca and Arianne Puig explained that ...
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News briefsLIV Golf hires former PepsiCo executive as its new CMO
LIV Golf has announced the appointment of Adam Harter as its new Chief Marketing Officer (CMO). Harter, who has already joined the organization, will report to LIV Golf’s Commissioner and CEO, Greg Norman. Harter worked for more than 22 years at PepsiCo, most recently as PepsiCo’s Senior Vice President ...
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News briefsPuma introduces genderless collection with Palomo Spain
Puma is launching a new genderless collection in collaboration with Palomo Spain. The new apparel, footwear and accessories collection is meant as a “celebration of queer identities, ‘80s athletic culture, and the glitz of ‘70s roller disco,” Puma said. The collection combines retro flair and contemporary elements with premium fabrics, ...
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News briefsNike to open large store in Zaragoza
Nike will reportedly open a store of nearly 2,000 square meters in Zaragoza. It will be one of the brand’s largest stores in Spain. According to the Heraldo de Aragón, the store will be inaugurated between the end of the year and the beginning of next year. The new Nike ...
