All articles by SGI Europe Editorial Team – Page 42
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News briefsEuropean sport sponsorship reached new high in 2023
According to research from the European Sponsorship Association (ESA) and Nielsen Sports, the total value of Europe’s sponsorship market increased by 6.2 percent over the past year from €29.05 billion to €30.86 billion. Sponsorship across Europe returned to pre-pandemic levels in 2023. The total volume exceeded the previous record high ...
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ArticleBoxing equipment market to accelerate at a CAGR of 4% by 2027
Factors include youth programs, urbanization, and rising female participation, but face challenges like infrastructure and injuries.
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News briefsLuanvi posts double-digit sales growth
Spanish sportswear manufacturer Luanvi saw its revenues increase by between 12 percent and 15 percent in 2023 compared with 2022, with sales reaching nearly €17 million, CMD Sport has reported. The company expects to post once again double-digit sales growth in 2024. Growth was supported by a new agreement ...
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News briefsMacron announces multiyear deal with CONCACAF
Italian sportswear and teamwear brand Macron has announced a new agreement with CONCACAF, the football governing body in North America, Central America and the Caribbean. All match officials in CONCACAF club and international competitions will be wearing Macron sportswear for the next six seasons. CONCACAF, one of FIFA’s six ...
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News briefsDecathlon plans further expansion in India
French sporting goods retailer Decathlon is planning to accelerate investments in India to ramp up production and expand its retail presence. Decathlon entered the Indian market in 2009 and now operates 129 stores in the country. Decathlon CEO, Barbara Martin, called India one of the company’s “most important” global markets, ...
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News briefsFrance seeks to ban exports of used clothes
France would like the EU to ban exports of used clothes, the country’s Ministry for Ecological Transition and Territorial Cohesion has told Reuters. Of particular concern for France is Africa, which, the ministry said, “must no longer be the dustbin of fast-fashion.” France enjoys the support of Sweden and Denmark ...
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News briefsVans' Product Chief departs
Marissa Pardini, Vans’ Chief Product and Merchandising Officer, has announced her departure from the brand by the end of March. This follows a series of turnovers within VF Corp. Pardini, who joined Vans in December 2022 after a decade with the company and a stint at sister brand The North ...
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News briefsAsics EMEA introduces a young exercise influencer team
Asics has announced the launch of what it claims is “the world’s youngest exercise influencer team.” Asics “Little Reminders” is a group of seven and eight-year-olds from across the UK who are on a mission to remind adults to exercise for how it makes them feel, not how it makes ...
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News briefsStyle Capital buys majority stake in Autry
Milan-based private equity investor Style Capital is buying Autry International, the owner of the Italian sneakers brand Autry, from Made in Italy Fund. The financial details of the transaction were not disclosed. Style Capital will buy a 50.2 percent stake, while the Doro family, the brand’s founders, will retain a ...
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News briefsSpanish pádel brand to give factory tours
StarVie is opening its factory to public tours, according to TradeSport. The factory is located in Azuqueca de Henares, Spain, and purported to be the largest of its kind in Europe. Visitors will be able to see the full production line, from design to finished product, and then test racquets ...
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ArticleTennis-Point Spain seeks new CEO
Tennis-Point Spain and its CEO, Miquel Just, agreed on Feb. 29 to sever the contract they signed exactly four years earlier, according to CMDsport. It was Just who urged Tennis-Point’s entry into Spain, with a first store in Mataró. Five more stores followed, in Barcelona, Valencia, Madrid, Alcorcón and Alfafar ...
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ArticleEFTA states and India deepen economic partnership with new trade agreement
On March 10, the European Free Trade Association (EFTA) countries – Iceland, Liechtenstein, Norway and Switzerland – and India signed a Trade and Economic Partnership Agreement (TEPA). The landmark agreement between India and EFTA will bring significant economic benefits, such as better integrated and more resilient supply chains, new opportunities ...
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News briefsUS SEC accuses Skechers of payments to executives’ family members
On March 7, the US Securities and Exchange Commission (SEC) said that California-based Skechers USA Inc. agreed to pay a $1.25 million civil penalty to settle charges for failing to disclose payments for the benefit of its executives and their immediate family members. According to the US regulator, from ...
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News briefsPGA Tour Enterprises unveils board of directors, with Tiger Woods as Vice President
PGA Tour Enterprises, the recently established commercial venture under PGA Tour’s control, has unveiled the names in its 13-member board of directors, effective immediately. The new board comprises six current PGA Tour players-directors – Patrick Cantlay, Peter Malnati, Adam Scott, Webb Simpson, Jordan Spieth and Tiger Woods – as well ...
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News briefsParis 2024 will celebrate full gender parity
The International Olympic Committee (IOC) has announced that the upcoming Olympic Games Paris 2024 is set to reach full gender parity on the field of play. For the first time in Olympic history, quota places have been equally distributed to female and male athletes (50:50). The IOC’s commitment to gender ...
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News briefsUmbro celebrates centenary with new collection and campaign
British sports brand Umbro has launched a new campaign that celebrates the brand’s origins in Manchester, as well as a Centenary Collection for spring/summer 2024. The collection, which takes inspiration from the brand’s design history and multi-sports roots, combines heritage elements with trend-led graphics and silhouettes. Special emphasis is given ...
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News briefsDecathlon and Hologenix partner for second product launch
Decathlon and Hologenix, a California-based textile innovator, are teaming up on an activewear set that uses infrared technology to support performance and recovery. This product launch marks the first fully commercialized integration of Hologenix’s Celliant infrared technology with Repreve Recycled Polyester technology. Celliant’s technology converts body heat into infrared energy, ...
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News briefsPLC Detroit and Foot Locker open footwear creation studio
PLC Detroit has inaugurated the Foot Locker Footwear Creation Stu/deo, situated in a Bedrock-owned building in Detroit, Michigan. The design studio promises unparalleled access and opportunities in the field, offering shoemaking workshops, sample-making services, and small footwear production capabilities. At the ribbon-cutting ceremony, PLC Detroit President Dr. D’Wayne Edwards expressed ...
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News briefsPuma loses patent case over Avanti shoe design
Puma has suffered a setback in a patent dispute over a sports shoe associated with Rihanna, according to a press release from the Court of Justice of the European Union. The case revolves around the Avanti trainer design, which Puma’s Dutch wholesaler, Handelsmaatschappij J. Van Hilst (HJVH), sought to patent ...
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News briefsGymshark launches athleisure line with Selfridges
Gymshark has launched a premium athleisure line, dubbed “Everywear,” with Selfridges, its first-ever wholesale partner. Everywhere is located in Gymshark retail spaces on levels 3 and 1 at Selfridges Oxford Street in London, Selfridges Trafford in Manchester, and online. The range will be sold exclusively in Selfridges until early-mid April.
