All Sidas articles
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SponsoredISPO Munich 2023: More inspiration, more festival vibes, more infotainment
Discover exactly what to expect from the eleven halls of this year’s ISPO Munich in our overview.
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News briefsLeki partners with Sidas on new customizable shin guard for ski athletes
Source: Sidas/Leki With a new shin guard aiming for slalom ski racers that is easily and quickly customizable, Leki and its material partner Sidas aim at specialized ski retailers who serve ambitious amateur ski racers. Unlike the individualized shin guards used in elite sports, which are fitted ...
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News briefsNew staff at Sidas and Therm-ic Germany and Austria
Source: Sidas / STC Christoph Dainhammer STC Distribution GmbH, responsible for the distribution of the Sidas and Therm-ic brands in Germany and Austria, has recruited several new team members. Source: Sidas / STC Jessica May Christoph Dainhammer, who joined STC in mid-October, gained two ...
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News briefsNew operational manager for Therm-ic and Sidas at STC for German-speaking countries
Source: STC Distribution GmbH Markus Haid, new operational manager for Therm-ic and Sidas, DACH Since March 1, Katharina Spar has joined marketing manager Jan Otto as junior marketing manager at the Austrian company STC Distribution GmbH, which is responsible for sales of the Sidas and Therm-ic brands ...
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ArticleIndustry Spotlight: Focus on new target groups, supply chain challenges and retail relationships
25 brands presented their new products at the Sport & Outdoor Media Day in Munich. The event organized by Mandel PR in the ”Kohlebunker” near the MOC (Munich Order Center) was one of the first major industry gatherings in Germany since the start of the Covid crisis. We took the ...
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News briefs
Sidas focuses on its own brands for all the seasons, drops X Socks
X-Technology Swiss is taking over the distribution of its X Socks line of sports socks in France, starting next April, after working for 20 years through Sidas. The latter company has decided to concentrate on its own brands: Podiatech, Sidas, the Sidas Academy, Therm-ic and Shoo IQ. Sidas has already ...
