Sport 24, the third-largest sporting goods retailer in Denmark, which has been growing fast, has moved to a new 3,200-square-meter headquarters in Jutland. Henrik Bruun, the founder, has used his own money to build an attractive, modern building to handle all functions for the chain's six divisions. There is also room in the building for future activities and projects. Bruun told the Danish trade magazine SportLink that 2019 was a hectic but good year, and all the work done by the organization since 2016 has borne fruit, lifting the company's earnings sufficiently for another massive investment in a 60,000-square-meter automated logistics center in a plot next door, in spite of tough price competition in the market and the shift to online sales. Provided the project gets regulatory approval, the first phase could start in June 2020, replacing the work currently performed by six different warehouses. Sport24 told suppliers and partners that it is committed to meeting the goals of the United Nations for sustainable development.

Topics