Sport Partner reports that Mizuno's French subsidiary will no longer distribute the brand in Belgium and Luxembourg from the beginning of April, and that sales in the two countries will instead be supervised from the Netherlands. The publication indicates that the change fits with wide-ranging investments by Mizuno in European infrastructure in the recent years, in its own sales offices as well as logistics. Distribution in Belgium and Luxembourg is to be supported by Mizuno's office in Oud Gastel, in the south of the Netherlands, which is led by Jean-Paul van der Linden and takes care of customer service, marketing and administration for the Netherlands. Dirk Vaeremans, who has already been involved with Mizuno for more than two years, is to be appointed as Mizuno representative in Belgium and Luxembourg from the start of April. The change is meant to upgrade service in Belgium and Luxembourg, and to turn Mizuno into a multi-sports specialist brand in these markets. That is already the case in the Netherlands, where Mizuno is covering eight categories, from running to volleyball, handball, korfball, judo, football, tennis and golf, with rugby to be added next year. Sport Partner adds that a few days ago Mizuno, already a sponsor of the Dutch volleyball federation, signed a five-year endorsement deal with the Belgian volleyball federation for footwear.

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