Strategies – Page 10
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ArticlePlein Sport: Luxury designer Philipp Plein targets mass market
Philipp Plein is considered the “King of Bling” with his Plein Sport line and sets his sights on the mass market.
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ArticlePuma CEO Arne Freundt: “Puma is the challenger in sports and sports culture”
Puma is facing a crucial year in a difficult market environment. Sharpening the brand profile and raising consumer awareness in two difficult markets is key for the brand in 2024.
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ArticleHow to price for resale: Insights from Globetrotter and 2nd Peak
Two different retailers share insights into how they approach the pricing of pre-loved items, with tips for any brand thinking of adopting resale.
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C-Suite InterviewWhen it comes to resale, the price is right
Pricing expert Robert Tinterov discusses the difficulties and opportunities of pricing goods for resale in the sports industry.
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C-Suite InterviewSecondhand: The balance of pricing between buying and selling
The secondhand retailer must balance seller and buyer when it comes to pricing. Reverse.Supply CEO explains how they find the right price.
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News briefsThe FA launches new five-year sustainability strategy
The Football Association (FA), the governing body of English associative soccer, has announced a new five-year sustainability strategy. Dubbed “Playing for the Future,” the new strategy sets the body’s environmental ambitions until 2028 and beyond. The plan focuses on three core areas: “Shoot for net zero,” aiming to achieve ...
