All Survey articles
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Infographics & Data
The purchasing habits and motivations of “sporty” women
A new study has revealed the sports product shopping habits of women who regularly take part in sports. The results give an insight into what sports products women buy, how often, and what motivates their purchases.
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Article
WFSGI / McKinsey
Sporting Goods Industry SurveySGI Europe would like to invite you to participate in this year’s WFSGI / McKinsey Sporting Goods Industry Survey.
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Article
Half of EU's young consumers think it's acceptable to buy fake products
A new study by the European Union Intellectual Property Office (EUIPO) shows that while Europeans are becoming increasingly wary of counterfeits and illegal content, price remains a key factor, with young consumers more willing to buy fakes. Between Jan. 30 and Feb. 15, 2023, a total of 25,824 interviews were ...
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Infographics & Data
Sustainability and Gen Z Consumers
We bring you some key numbers from the latest research into Gen Z consumers and their thoughts on sustainability. See what 9 out of 10 think.
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Article
Sustainability has become a status symbol for Gen Z
Gen Z consumers incorporate sustainable values but wish they had more knowledge. We explore what this means for brands and the mistakes to avoid.
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News briefs
Help us to improve our service and get rewarded
Help us to do even better. Take part in our reader survey.
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Article
Survey: Millennials will lead global e-com spending in 2023
The latest ESW Global Voices survey shows that more than a quarter of the age group known as Millennials plan to spend more of their money online this year in health & beauty, luxury, apparel & footwear and consumer electronics. The consumer survey by ESW, a DTC e-commerce company headquartered ...
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News briefs
New survey reveals Millennials’ favorite brands
Investment bank Roth MKM announced the results of its 2023 Millennial Survey; a proprietary survey examining current trends, spending patterns and favorite brands across eight consumer categories, including apparel and footwear, and health and wellness. Some of the key findings for the sporting goods industry include: For the second ...
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Article
eBay Recommerce Report shows users find financial value in used goods
eBay has released its third annual Recommerce Report, which examines what drives sellers and buyers to participate in the sale of used goods. The latest report (for 2022) also marks the first time eBay has conducted a separate survey exclusively for buyers. Both sellers and buyers are turning to resale ...
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News briefs
Sustainability less of a priority in German purchases
The latest GfK Sustainability Index shows that consumers in Germany are planning fewer purchases based on sustainability in the near future. The index for January 2023 now stands at 93.3 points, 6.7 points less than the average for 2022. The index shows the importance of sustainability aspects in consumer purchasing ...
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Article
Global Sports Survey: Women’s sports and media rights will drive industry growth
More than 75 percent of sports executives believe that women’s sports revenues will increase by over 15% in the next three to five years
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Article
CEOs fear a global decline in short and medium term, survey says
Nearly 75 percent of global CEOs believe they will witness declining growth during the year ahead, while 39 percent think that their company will no longer be economically viable a decade from now if it continues on its current path, according to the “PwC 26th Annual Global CEO Survey: Winning ...
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Article
eBay U.K. partners with ACS to make second-hand items easier to access
eBay U.K. has announced a new partnership with the textile fulfillment company Advanced Clothing Solutions (ACS). U.K.-based ACS – now B Corp-certified – is an expert in reselling, cleaning and repairing garments to expand the online marketplace’s second-hand offering and reduce waste in the fashion industry. The announcement comes on ...
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Article
eBay survey analyzes shopping behavior during Covid-19 pandemic in Germany
In its consumer behavior analysis for the German website eBay.de, the online company eBay Ads has evaluated search queries during the extract search words and trends among its users. According to the report, two trends are becoming obvious: Search words like “well-being” and “cozy” have seen a significant increase compared ...
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News briefs
German retail supply bottlenecks worsen in February
According to a survey by the research institute Ifo, supply problems in German retail have worsened again in February. In February, 76.3 percent of overall retailers said they did not receive all the goods they ordered. A month earlier, the figure was 57.1 percent. Among retailers selling clothing, 52.6 percent ...