All Sweaty Betty articles – Page 2
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Article
Sweaty Betty delivers for Wolverine as Q4 revenues rise
Wolverine Worldwide swung to a better-than-expected annual profit and narrowed final-quarter losses, boosted by its recent acquisition of Sweaty Betty, the U.K.-based brand of women’s fitness apparel, and it forecast sales growth of 15-18 percent for 2022. The Michigan-based owner of Merrell, Saucony, Sperry, Keds and other brands reported a ...
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Article
Moving into women’s activewear, Wolverine buys Sweaty Betty
Treading into interesting and promising new territory, Wolverine Worldwide unveiled its acquisition of Sweaty Betty, a fast-growing U.K.-based brand of women’s fitness and lifestyle apparel that was going to develop a collaboration with Merrell in the area of footwear. The all-cash transaction was closed on Aug. 2, giving the business ...
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News briefs
Sweaty Betty benefits from lockdowns
Sweaty Betty’s revenues grew by around 60 percent between 2019 and 2020. With many consumers spending more time at home due to lockdowns and restrictions, the demand for British company’s joggers rose by 160 percent, while sales of Italian fleeces surged by 223 percent. The women’s fitness apparel brand continued ...
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News briefs
Sweaty Betty is reportedly looking for a new owner
Sweaty Betty, the British brand of women’s activewear, has reportedly asked Goldman Sachs to help find a new investor. According to The Times, it is seeking a valuation of about £250 million (CONVERSION €278.16 million). The brand currently operates more than 60 mono-brand stores in the U.K., the U.S., Canada ...
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