All Sweaty Betty articles
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ArticleWolverine makes progress on turnaround but more bumps likely
Wolverine Worldwide’s CEO leads turnaround, aiming for $140M profit gains in 2024. Despite Q4 losses, strides made in inventory and debt.
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News briefsSweaty Betty welcomes Kerry Williams, CMO
Women’s activewear brand Sweaty Betty has appointed Kerry Williams as Chief Marketing Officer. Williams joins from Myzone Group, where she also served as CMO. Prior to that, she held the same role at Gymspin / Herd Brands, and her resume also includes over ten years at Nike in various positions. ...
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ArticleWolverine Worldwide on expected FY course, update on transformation
Wolverine World Wide, Inc. provided an update on its preliminary, unaudited financial results for FY 2023 and its ongoing transformation efforts ahead of its presentation at the 2024 ICR Conference this week. “We’re executing the stabilization phase of our strategic transformation with tremendous pace while redesigning Wolverine Worldwide for the ...
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ArticleWolverine Worldwide lowers outlook as overhaul moves forward
Wolverine Worldwide’s Q3 results weren’t pretty, but they did exceed Street estimates on several fronts as the Merrell, Saucony, and Sweaty Betty parent moved forward with numerous initiatives aimed at reducing annualized costs by $215 million and turning the company’s fortunes in the right direction again. Net income slid ...
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News briefsMarks & Spencer expands its online roster of sports brands
British retailer Marks & Spencer (M&S) has added an extensive mix of womenswear products from Adidas and Sweaty Betty to The Sports Edit online platform, in line with its strategy of enhancing its Sportswear category. This latest addition brings the total number of third-party sportswear brands available on M&S.com to ...
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ArticleWolverine’s new CEO to spearhead turnaround as Q2 results tumble
Chris Hufnagel, who was yesterday named the President and CEO of Wolverine Worldwide, Inc (WWW) with immediate effect following the sudden departure of Brendan L. Hoffman, faces numerous headwinds from day one, with the group’s Q2 figures now released. They range from getting inventory and debt to proper levels and ...
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News briefsWolverine Worldwide appoints new Global Brand President for Sweaty Betty
Source: Wolverine World Wide, Inc. Melissa Mullen Melissa Mullen has been named Global Brand President of Sweaty Betty, a premium women’s activewear brand acquired by Wolverine World Wide, Inc. in August 2021. Mullen, an experienced leader in consumer-facing and omnichannel retail, most recently served as VP and ...
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ArticleWolverine Worldwide appoints new company president and key brand leaders
Wolverine World Wide, Inc. (WWW), owner of lifestyle and footwear brands including Merrell, Saucony, Sperry, Sweaty Betty, Hush Puppies, Wolverine, Chaco and Stride Rite, this week made several executive appointments. The changes were made “to help drive future growth and accelerate its global brand-building efforts” and build on the strategic ...
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ArticleWolverine explores options for Sperry as Q1 beats forecasts but conditions tighten
Wolverine Worldwide reported better-than-expected first quarter results and said it was exploring options for its Sperry footwear and apparel brand as it works to reshape its business amid a deterioration in market trends since the start of the year, macroeconomic concerns and a cold spring selling season that has hit ...
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News briefsWolverine Worldwide announces change to Sweaty Betty reporting structure
Wolverine Worldwide has announced Sweaty Betty will now report to its London-based International Group, which is responsible for operations outside the U.S. Previously, Sweaty Betty was aligned with Wolverine’s Active Group but reported to Wolverine Worldwide president and CEO Brendan Hoffman. Sweaty Betty will now report to Isabel Soriano, president ...
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News briefsSweaty Betty’s CEO and COO to step down
Sweaty Betty’s chief executive Julia Straus and chief operating officer Mark Smith are both set to leave the company. The pair will step down from the business in the summer of 2023. Replacements have not yet been announced. An official statement from Sweaty Betty, first quoted in Drapers, confirmed: ”After ...
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Infographics & DataSporting goods deals 2016-2021
What was the average deal size and which category had the most deals 2016-2021? Find out in our latest interactive graphic.
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ArticleEvolving Wolverine Worldwide forecasts meaningful profit progress in H2
Wolverine Worldwide, having already taken numerous actions in Q4 that included staff cuts and the divestiture of its Keds business, is targeting flat to 2 percent sales growth in FY23 and a 210-basis point improvement in adjusted gross margin to approximately 42.0 percent as it continues to transform its business, ...
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ArticleWolverine Worldwide’s profitability will be impacted by inventory reductions
Wolverine Worldwide reduced its Q4 inventory total from the prior quarter by 8.5 percent to $805 million, but the effort is forecast to weigh negatively on the company’s FY22 and Q4 adjusted diluted earnings. Wolverine says final earning results, when reported next month, will be at the low end of ...
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ArticleWolverine establishes new brand structure, sets bigger focus on profit
Shares in the Merrell, Saucony, Keds and Sweaty Betty declined more than 34 percent yesterday after the company missed its third-quarter earnings target and lowered its guidance for the FY. Wolverine World Wide Inc.’s shares are down 59 percent year-to-date. The full-year outlook calls for 14 percent currency-neutral revenue growth ...
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News briefsSweaty Betty posts 45% sales increase, helped by digital
Sweaty Betty, the U.K.-based brand of women’s fitness apparel, saw its turnover rise by 45 percent in 2021 compared to 2020, with revenues for the full year reaching £183.2 million (€212.3 million), mainly as a result of the strong trading performance across its digital channels. Physical shops continued to be ...
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News briefs
Logistics services companies ReBound Returns and Cycleon merge
The U.K.-based companies ReBound Returns and Cycleon announced their company merger. They had previously operated as separate entities under the Reconomy Group, after both being acquired in recent years. In the future, the service companies will operate under the name ReBound, a Reconomy Group company. The newly formed logistics services ...
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ArticleAnalysis: Sporting Goods Scorecard Q2 2022 - The top performers by sales and profit
Our Scorecard includes the revenue and profit development of 43 major sporting goods companies.
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News briefs
S&P revises outlook for Wolverine Worldwide
S&P Global has revised its outlook on Wolverine Worldwide to negative but maintains its BB rating on the issuer credit rating. Wolverine ended the first quarter with a debt-to-equity ratio of 5.2x due to last year’s acquisition of Sweaty Betty, a $30 million settlement related to PFAS contamination at a ...
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ArticleWolverine Worldwide hires Boston Consulting, re-iterates outlook
Wolverine Worldwide is maintaining its full-year outlook that calls for total FY22 revenues of $2.775 to $2.85 billion. This represents a 15 to 18 percent year-over-year increase with the DTC segment representing approximately 30 percent of global revenues and the international segment another 35 percent. Wolverine’s top three brands, Saucony, ...
