The Australian Financial Review reports that Decathlon, the French sports retailer, plans to open 100 stores in Australia. Decathlon moved into the Australian market about one year ago with an online store, as part of a much wider expansion plan that has seen it target markets in South East Asia and Latin America, among other new destinations. The group’s business in Australia is supervised by Olivier Robinet, who previously worked for Decathlon in France and Italy. The newspaper reports that, after some delays, the first Decathlon store is set to open in October on 3,800 square meters of space next to Ikea in the Sydney suburb of Tempe. A second store is scheduled to open in Melbourne in 2018, and Decathlon then plans to open two to five stores per year for the next few years. Robinet told The Australian Financial Review that Decathlon would disrupt the country’s sports and outdoor market with low prices and innovation. It will compete with specialist retailers such as Rebel Sport, Amart, Rays and Kathmandu, as well as discount department stores.

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