All ThirtyTwo articles
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News briefsThirtyTwo appoints Brad Alband as Creative Director
Brad Alband returns to ThirtyTwo as creative director, taking the lead on brand growth as it launches its first snowboard bindings.
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News briefsThirtyTwo enters snowboard binding market and signs new athlete
The Snowboard boot specialist expands into the binding segment with the launch of its first binding line.
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ArticleNidecker Group acquires iconic skate brands, expands legacy in action sports
The Nidecker Group has announced the acquisition of the skate brands Etnies, éS, Emerica and ThirtyTwo from Sole Technology. The deal sees Sole Tech’s founder, Pierre André Senizergues, remain CEO while retaining a minority interest in the brands. Under the leadership of Senizergues, the brands have become pioneers in the ...