Consumer

Latest consumer story

2025-12-08T16:42:00+00:00By Valentina Giannella

Gen Z is turning away from social media toward active lifestyles, with running clubs, weight training and fitness spending on the rise in the US.

StockX reveals 2025 sportswear resale boom
2025-11-17T06:58:00+00:00By SGI Europe Editorial Team
Detroit-based resale platform StockX reports 45 percent year-on-year growth for running-style trainers and triple-digit gains in trading cards and collectibles.
Teen survey finds On outranks Hoka
2025-10-14T06:50:00+01:00By SGI Europe Editorial Team
On Running overtakes Hoka among U.S. teens, Nike’s decline moderates, but teen spending drops 6 percent.
Asics and Salomon are the fastest-growing sneaker brands
2025-08-19T16:50:00+01:00By Mattias Björklund
StockX’s midyear trend report has Asics and Salomon among the fastest-growing sneaker brands and sees triple-digit sales growth for trading cards.

Kantar: 10 marketing trends for 2026
2025-11-27T17:10:00+00:00By SGI Europe Editorial Team
Kantar’s 2026 report reveals how AI agents, retail media networks, and niche communities are transforming marketing strategy and brand relevance.
China’s Singles Day sales growth slows
2025-11-17T07:17:00+00:00By SGI Europe Editorial Team
China’s 2025 Singles Day online sales rose to 1.70 trillion yuan renminbi (€228bn), yet slower growth and muted shopper sentiment are stirring up headwinds.
Padel player numbers in Asia rise 20% in 2025
2025-11-11T17:13:00+00:00By SGI Europe Editorial Team
Data from the International Padel Federation shows Asia now boasts 2.2 million amateur padel players spread over 30 countries – a 20 percent year-on-year jump since 2025 – as well as 4,600 courts.

Eco-conscious consumers are reshaping the sports and outdoor industry. Discover the latest trends and strategies to stay ahead in our special series.

Gen Z chooses fitness over social media, Strava study reveals
2025-12-08T16:42:00+00:00By Valentina Giannella
Gen Z is turning away from social media toward active lifestyles, with running clubs, weight training and fitness spending on the rise in the US.
Pantone picks white as 2026 color
2025-12-05T17:39:00+00:00By SGI Europe Editorial Team
Pantone’s 2026 color of the year is Cloud Dancer, a soft white hue meant to evoke clarity and calm amid cultural noise.
Asics wins over running enthusiasts
2025-11-28T11:10:00+00:00By SGI Europe Editorial Team
Asics is outperforming Adidas and Nike in the running category, driven by tech innovation and community engagement, according to Nikkei Asia.
Women’s shoes still don’t fit
2025-10-22T12:44:00+01:00By SGI Europe Editorial Team
A new study shows most running shoes are still built for men’s anatomy — leaving women runners with discomfort, fit issues, and preventable injuries
Tracking the next stride of Germany’s performance running market 2025
2025-10-20T14:03:00+01:00By Claudia Trabalski
Germany’s runners are consistent, data-driven, and increasingly value-conscious. These are the findings of SGI Europe’s Performance Running Report.
Global athletic apparel market shows sluggish growth amid regional contrasts in 2024
2025-10-13T06:11:00+01:00By Claudia Klingelhöfer
SGI Europe’s yearly analysis details the global sales and performance of the top athletic sports apparel brands in 2024.