The year’s PGA Merchandise Show – the 68th edition, held on Jan. 26-29 – ran as a virtual event but drew more than 11,000 people from 78 countries, among them 6,500 PGA professionals, and nearly 400 golf brands, among them Callaway Golf, FootJoy, Titleist, Cobra Puma Golf, Bridgestone Golf, Cleveland/Srixon/XXIO and Mizuno. The figures were down from those of the previous live editions, which typically draw about 40,000 people and 1,000 brands to the world’s largest golf fair in Orlando, Florida, many of them from Europe, but they were pretty good considering the new format. This year’s edition featured 192 live and on-demand presentations, which drew a total audience of about 25,000, sometimes 400 at a time. Most of these will remain available online for “an extended period,” and the exhibitor showrooms will “remain open on an ongoing basis.” The show itself logged about 5,000 attendee-exhibitor meetings and 300,000 interactions on its digital platform. Next year’s show is scheduled, at least for now, as a live event in Orlando running on Jan. 25-28, 2022. The PGA Merchandise Show is put on by Reed Exhibitions.