All about events in the sporting goods industry
Events like trade shows, conferences and sports events fill the sports business with life. We have all the relevant insights and news.
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News briefsA B2B event for Italy’s sporting goods industry alongside Milano Cortina 2026
The Italian Trade Agency and Assosport are connecting domestic brands with international buyers at an event on 8 February during the Winter Games.
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ArticleAthens to host UCI Mobility Forum in May
The 8th edition brings global cycling leaders together to discuss sport tourism, city strategies and road safety.
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ArticleLindsey Vonn to join ISPO 2026 line up
Olympic champion and IIC CEO join C-suite conference as Raccoon Media Group and Messe München commit €3 million to reimagine trade show format.
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ArticleQ1 2026 Event Radar: trade shows and conferences
January through March 2026 delivers the sporting goods industry’s densest concentration of strategic gatherings – from retail tech to fabric innovation.
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ArticleChinese consumers between love for the outdoors and pursuit of premium activewear
China’s outdoor market has reached €20 billion with 23 percent growth. Premium activewear has become the new luxury as consumers prioritize wellness over fashion. Insights from ISPO sessions.
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ArticleISPO Awards shortlist revealed
ISPO has published the 2025 Awards shortlist, spotlighting health-driven concepts, versatile design, and circular solutions for the sporting goods industry.
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ArticleWhat to watch at ISPO Munich 2025: Key themes, top talks and strategic signals for the Industry
ISPO Munich 2025 introduces streamlined programming to address retail sector pressures, featuring dedicated tracks for buyers, creators and sustainability innovation ahead of the event’s move to Amsterdam in 2026.
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News briefsSki Climate Summit returns to Bolzano
The Ski Industry Climate Summit will convene January 13–15 in Bolzano, Italy, uniting winter sports stakeholders to accelerate climate action.
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ArticleTechtextil India 2025 boosts sport-textile innovation
Techtextil India 2025, from Nov 19–21 in Mumbai, will spotlight sustainable recycling, sport-performance textiles, and global fiber innovation through new dedicated zones.
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ArticleFlytec’s Fly Together event reshapes outdoor industry collaboration
When innovation leaves the showroom and steps onto the trail, collaboration takes on a new form. At Fly Together 2025, Flytec transformed the hills of Annecy into a living lab for co-creation.
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ArticleFashion and sportswear brands explore AI at Global Sourcing Expo
At Melbourne (Nov 18–20), the Global Sourcing Expo will spotlight AI in fashion and sourcing — a bellwether for how sportswear brands will use AI in supply, design, and marketing.
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ArticleThe Running Event (TRE) announces education program
North America’s leading run specialty trade show outlines this year’s theme and a new multi-session format to strengthen retailer engagement.
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ArticleLA28 unveils Impact and Sustainability Plan
LA28 will use existing venues and prioritize reuse of the Games’ temporary infrastructure.
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News briefsOn unveils Tokyo flagship and Labs innovation hub
The Swiss premium sportswear brand is marking its Tokyo expansion in September with new retail, innovation and athlete-driven events.
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ArticleSport 2000 introduces a new trade fair concept
The focus will be on clear orientation and product range expertise, the retail chain stated.
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News briefsPadel World Summit successfully closes first Barcelona edition
The event for padel professionals attracted participants from 80 countries.
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News briefsSkistar expands summer business focus
Skistar, Luxcuper and We Love Football are joining forces to launch a soccer festival, the Sälen Summer Games, in the Swedish mountains.
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News briefsNaples to host the America’s Cup in 2027
The America’s Cup is the world’s oldest international sports trophy.
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News briefsDetails of 2025 knowledge sharing program released by Eurobike
Marianne Weinreich, co-founder of the Cycling Embassy of Denmark and Cycling policy expert wil start this year’s specialist program.
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News briefsWomen’s World Cup will expand to 48 teams from 2031
The FIFA Council approved the proposal at a virtual meeting on May 9, following the increasing success and popularity of women’s football.
