The Ispo Shanghai show closed on July 5 with a total of 17,776 visitors in three days, 14 percent more than a year ago – a pretty good score considering that it was the first major trade show in our sector to take place offline since the cancellation of Ispo Beijing and other similar events around the world since February, but it also featured a strong digital component. Some of the traffic was probably generated by its co-location for the first time with the IWF fitness show. Focusing on categories such as running, fitness, water sports and outdoor, Ispo Shanghai hosted 350 brands. It also hosted more than 50 industry forums and other events. Over 100 key opinion leaders and influencers were invited, and they attracted more than 20 million followers. As in the past, live streaming was a major component of Ispo Shanghai, and it resulted in a total of 28,918 page views for the products and technologies of 22 exhibitors. More than 160 on-site matches were made with marketing platforms and online and offline retailers, as well as distributors, product managers and designers. The program ended with an online running challenge that saw the participatin of 100,161 people. Messe München feels that the next Ispo Beijing show, scheduled to take place at a new venue on Jan. 14-16, will provide a major opportunity for the sports industry to recover ahead of next year’s Olympics in Tokyo.