All Twitter articles
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ArticleTwitter to become nothing, anything, everything
It appears that we were on to something a few months ago. Twitter has taken another step towards becoming X – “the everything app.” But what does this mean, and why the change in a brand as iconic as Twitter? We take a look.
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News briefsTwitter top sports executive steps down
TJ Adeshola, head of global content partnerships at Twitter, has announced that he is leaving the social media company after more than a decade. Adeshola was in charge of establishing relationships between Twitter and sports leagues and brands. He joined Twitter as a senior account manager in August 2012 before ...
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ArticleTowards a money tweet?
The Delaware corporation known as Twitter was merged into a new Nevada corporation known as X Corp. on March 15. This is according to SilverFlume, the business portal for the latter U.S. state. The owner of both, Elon Musk, has since tweeted a message consisting of a single letter: X. ...
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News briefsVolleyball emerges as the digital champion for 2022
The International Volleyball Federation (FIVB) has emerged as the leader among sports authorities in the 7th edition of the #SportOnSocial League Table, a social media performance benchmarking tool established every year by research, digital and creative agency Redtorch. FIVB ranked second last year when the top spot was occupied by ...
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News briefs
Twitter tests an e-commerce feature for brands
Twitter has announced that it is beginning to allow businesses to add a shopping section at the top of their profile page. The “Shop Module” pilot has started with a dozen brands in the U.S. By tapping a product, the consumer reaches a listing with the option of making a ...
