Following PETA’s demand that Ugg stops assuring customers that the animals whose skin, down and wool were used for its products were treated humanely, the company has removed the misleading claims from its website.

PETA pointed out earlier that it is standard practice in the meat industry to castrate and cut off the tails of lambs and calves without painkillers, forcibly cram animals into trucks for transport to slaughter, and slit their throats – so Ugg has stopped claiming that using hides that are “food industry by-products” and from its “permitted animal hides list” means that they don’t come “from animals who have been raised or slaughtered inhumanely,” that all the materials it uses “are sourced from animals that have been raised humanely,” and that its hides are “never sourced using inhumane methods.”

Ugg has also abandoned claims that its suppliers ensure that “animals are free from hunger and thirst, discomfort, pain, fear, and distress” after PETA found that its revelations about facilities certified to the Responsible Down Standard (RDS) showed that geese were covered in gaping and bloody wounds before being stabbed in the neck and having their feet cut off while still conscious.