All Ugg articles
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Article
Foot Locker delivers tepid outlook, delays Ebit margin objective
Foot Locker shares suffered a major setback after the group reported a whopping Q4 net loss of $389 million, outlined weak FY24 guidance, and delayed its Ebit margin range goal of 8.5-9.0 percent by two years until 2026. The news sent FL shares tumbling more than 29 percent, or $10.07, ...
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Article
Deckers raises FY guidance, sets CEO succession plan after strong results
Bolstered by strong Q3 gains in the DTC channel, Deckers Brands has reported 35 percent operating income growth, 16 percent revenue expansion on a reported basis, and a 570-basis-point increase in gross margin for the period ended Dec. 31. With the strong results, the Ugg and Hoka parent raised its ...
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News briefs
Ugg creates new styles with old fabrics
California-based lifestyle brand Ugg has unveiled their latest innovation, dubbed ReImagined by Ugg. The offering includes new shoes crafted from leftover leather and suede. The collection introduces a fresh twist on the company’s classic models while also addressing the surplus materials accumulated from previous seasons. With this new iteration of ...
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Article
StockX reveals the most traded and fastest growing brands
StockX’s annual report entitled “Big Facts: Current Culture Index” was released on Jan. 17 and shows the most traded and fastest growing brands on the platform over the past year, including Asics, Ugg and Arc’teryx. The resale platform reached major milestones in 2023, surpassing 50 million lifetime trades, 15 million ...
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News briefs
Ugg expands sustainability-oriented Regenerate collection
California-based brand Ugg, a division of Deckers Brands, has introduced the next iteration of Regenerate by Ugg. Made with materials sourced from farms practicing regenerative agriculture, this collection helps to reduce negative impacts while increasing positive ones. The expansion of the brand’s regenerative offering begins with the new Tasman Crafted ...
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News briefs
Ugg removes "humane" claims after PETA’s cease and desist letter
Following PETA’s demand that Ugg stops assuring customers that the animals whose skin, down and wool were used for its products were treated humanely, the company has removed the misleading claims from its website. PETA pointed out earlier that it is standard practice in the meat industry to castrate and ...
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Foot Locker takes measures to reach two types of holiday shoppers
Saddled with a 10.5 percent year-over-year increase in inventory but also gaining some traction with customers seeking innovation and latest trend products, Foot Locker has taken strategic steps to reach both deal-seeking customers and others who want premium, on-trend items from key brands such as Nike, Puma, New Balance and ...
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Article
Deckers publishes latest ESG report
Deckers Brands, owner of a portfolio of brands including Ugg, Hoka, Teva, Sanuk and Koolaburra, has published its Corporate Responsibility and Sustainability Report called Creating Change for the 2023 financial year. The report builds on the progress the company has made towards its sustainable development goals in the areas of ...
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Article
Deckers raises full-year guidance again on continued strength from Hoka, Ugg gains
Bolstered by sales contribution from its Ugg brand and continued momentum in its Hoka business, Deckers Brands generated a 76 percent increase in Q2 operating income to $224.6 million on nearly 25 percent total net sales growth to $1.09 billion for the three months ended Sept. 30. Net income was ...
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Article
Hoka paces Deckers in Q1, company lifts FY guidance
Deckers Brands, intent on growing both its direct-to-consumer and international businesses in the months ahead, generated a 42 percent increase in Q1/24 net income to $63.6 million versus 44.8 million for the three months ended June 30. Operating income was 26 percent higher year-over-year at $70.7 million. Total net sales ...
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Article
Hoka sales up 20% in FY24, further supporting Deckers’ growth
Deckers Brands expects Hoka will continue to lead sales growth in the current financial year, forecasting the brand will see a 20 percent increase in its top line after a 58.5 percent jump in the financial year that ended March 31. The majority of Hoka’s growth is expected to come ...
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Article
Deckers raises sales and earnings guidance after better-than-expected Q3
Deckers Brands raised its sales and earnings guidance for the full financial year after revenues in Q3 beat expectations for top line
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Article
Foot Locker raises FY outlook, decides to exit some geographies
Citing better-than-expected third-quarter results, plans to further realign its brand portfolio and a strategy to move to 300 non-mall locations by 2024, Foot Locker today raised its full-year outlook. The retailer, which has decided to abandon a fourth quarter entry into Japan and exit joint ventures in Benelux and Eastern ...
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Article
Deckers: Hoka is more than a running brand
Deckers Brands believes its Hoka brand, already wildly successful, has plenty of upsides ahead as a head-to-toe brand serving running, trail and hiking consumers worldwide like rivals Salomon and VF Corp.’s North Face, and less like running-centric Brooks. “We are re-looking at our category approach,” proclaimed Dave Powers, president ...
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News briefs
Ugg brings first carbon neutral classic boot to market
Source: Ugg Deckers brand Ugg is launching its first Classic Mini Regenerate boot this fall, with model and land protector Quannah ChasingHorse to be the face of the advertising campaign. The new boot is crafted from Land to Market-certified sheepskin from Atkins Ranch, with an outsole from ...
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Article
Hoka hits new heights, aims for more
Deckers Brands is working to further enhance Hoka’s escalating sales trajectory and increase its brand awareness with a new “Fly Human, Fly” global marketing campaign, additional expansion outside the U.S. and a broader product reach that will tap into the trail, hike, walking, and lifestyle segments desired by key age ...
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Deckers’ revenues top $3 billion for first time, Hoka set to surpass $1 billion
In an exceptional display of corporate resilience and growth, Deckers has announced a record-breaking revenue topping $3 billion. In the spotlight is the Hoka brand, which has not only contributed significantly to this success but is also on track to surpass a significant milestone of $1 billion in sales.
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Article
NPD Q1 report sees U.S. footwear industry slowing down and market shifting towards new brands
Consulting firm NPD has released its latest figures for the first quarter of 2022 of the U.S. footwear market. Both the footwear industry’s sales and the revenue declined year-over-year in Q1. Sales were down 3 percent, unit sales were down 12 percent, while average prices were up 11 percent. Compared ...
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Article
Deckers sees 19-20% growth for its fiscal year
Deckers Brands, the parent company of Ugg, Hokaand other brands, is currently forecasting revenues of $3.03-3.06 billion for the full financial year ending March 31, indicating a growth of between 19 and 20 percent. It expects to book a gross margin of less than 51.5 percent for the year, leading ...
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Article
Expanding abroad, Hoka is still Deckers’ engine of growth
Deckers Brands, the parent of Ugg and other footwear brands, recorded good sales and earnings in the third quarter ended on Dec.31, once again boosted by Hoka One One, which is now selling fewer shoes in the U.S. than in the rest of the world.