All Völkl articles
-
ArticleEOC launches Collective Progress Initiative, aiming to achieve net zero by 2050
With the launch of the Collective Progress Initiative, Elevate Outdoor Collective’s (EOC) global brands – K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates – are working hand-in-hand to eliminate waste and maximize the recyclability and ...
-
News briefsVölkl creates role of Global Brand Business Director
Source: Völkl Markus Knipschild, Global Brand Business Director Völkl Already since June 1, 2023, Markus Knipschild has been in charge of the strategic orientation of the traditional German ski brand Völkl as Global Brand Business Director. The newly created position focuses exclusively on the Völkl brand, which ...
-
News briefsVölkl celebrates 100 years “Made in Germany” with limited-edition skis
Source: Völkl Limited Edition 1923 Mantra German ski manufacturer Völkl is currently celebrating its 100th birthday. Since its founding in 1923 by Franz Völkl, the Bavarian company has become Germany’s largest and last remaining major ski manufacturer and has been operating worldwide for decades. To properly celebrate ...
-
ArticleVölkl exits pádel market
Völkl is getting out of the pádel market and refocusing on tennis, as the German brand’s sales director for racquet sports in Spain, Héctor García, told CMDsport. The reversal, he observes, is enabling Völkl to evade some of pádel’s present-day turmoil. “This is not the time to enter” that market. ...
-
Infographics & DataBrand standings at the end of the FIS 2022/23 season
To mark the end of the ski season, we’re sharing the brand standings of the FIS Alpine 2022/23 competition and discuss why brands sponsor winter sports.
-
ArticleThis year’s best April 1 product releases
Did any of these fool you? We bring you the best April Fools’ Day product releases from sporting goods and outdoor brands this year.
-
News briefsMore new staff at Elevate Outdoor Collective
Source: EOC Susanne von Hoermann After the rebranding of the group and several executive changes in 2022, Elevate Outdoor Collective (EOC) – the owner of K2, Völkl, Marker, Dalbello, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe, Tubbs Snowshoes and other brands – is heading into ...
-
News briefsChanges at Elevate Outdoor Collective’s marketing and sales teams in Europe
Source: Elevate Outdoor Collective Max Anselstetter, director of marketing EOC Europe “In response to the specific demands of the future,” Elevate Outdoor Collective (EOC) is setting the course for the expansion of its marketing team. As such, Max Anselstetter is taking on the role of director of ...
-
News briefsVölkl hires new global lead agency for global brand strategy
Völkl has hired the Munich-based Sassenbach Advertising company as its new marketing agency to develop and implement a new global marketing strategy for the brand. Initially, a campaign for Völkl’s 100th anniversary in 2023 will go live in fall, under the motto “100 years of high standards.” Sassenbach’s tasks also ...
-
News briefsNew global marketing director for Völkl, Marker and Dalbello
Source: Völkl Marker Dalbello Sports Max Kalbfell Max Kalbfell, a marketing specialist with a strong background in the automotive industry, has been appointed global marketing director for Völkl Marker Dalbello Sports. In his new position, he is responsible for the global brand presence of the Marker, Dalbello ...
