All Sporting Goods Intelligence articles in Volume 32, Issue 29+30 – Page 5
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News briefs
EU asks for comments on agreements along the supply chain
The European Commission has launched a final public consultation on the anti-trust implications of so-called “vertical agreements” between companies operating at different levels of the supply chain in order to update and improve its Vertical Block Exemption Regulation (VBER) and the related Vertical Guidelines. The EU is asking stakeholders to ...
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News briefs
Joma is forming a European running team
Joma is looking to put together a team of three to wear a special edition of its Storm Viper running sneaker through some 182,585 km of footraces in various European countries. For the selected runners, the Spanish sportswear brand will be covering the costs of all running bibs and travel ...
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News briefs
Asics to auction NFTs
Resorting to blockchain technology, Asics is auctioning its first NFT collection of non-fungible tokens, alias NFTs. Called Asics Sunrise Red, the collection comprises 189 NFTs around nine “digital footwear products,” among them the Gel-Lyte III, Gel-Quantum 360 and Metaracer, as well as flip-flops and sandals. The nine models will have ...
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News briefs
Superdry’s CEO is made Organic Ambassador
Superdry’s co-founder and CEO, Julian Dunkerton, received “Organic Ambassador” status at the 2021 edition of the Best of the Organic Market (BOOM) Awards. Superdry has pledged to switch to organic or organic-in-transition cotton by 2025 in all of its purely cotton garments and to induce 20,000 farmers to switch to ...
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News briefsION strengthens marketing team
Sara Bassano (left) and Rebecca Volz ION, the bike, surfwear and accessories company that belongs to Boards & More, has strengthened its marketing department with two new team members, Rebecca Volz and Sara Bassano. Volz worked for six years as a student assistant at Red Bull ...
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News briefsPolartec announces its transition to DWR finishes without PFASs
Polartec says it will completely eliminate the use of PFAS (including PFC) in its durable water repellent (DWR) finishes, effective immediately. The functional fabrics will not make any sacrifices in terms of durability or water-repellent function despite the elimination of PFAS, Polartec claims. This new development fits seamlessly into the ...
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News briefsReima keeps kids cool with a sugar substitute
For the summer 2021 season, Reima continues to develop its Cooling Comfort collection, which helps kids feel fresh despite the summer heat. One innovative technology introduced by the Finnish sports brand is called Xylitol Cool and is based on edible sweeteners. Originally used in Finland as a sugar substitute in ...
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News briefsAltexa will launch a new bio-based HDry membrane
Altexa, an Italian company involved in the Ppastic resin & synthetic fiber manufacturing industry, announced the launch of a new HDry b5 laminate membrane at the Aug. 10-12 Outdoor Retailer trade show in Denver, in cooperation with its U.S. partner, GHS Holdings. The company’s new HDry b5 membrane is a ...
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News briefs
Skiset strenghtens its position in ski rentals with Skimium's acquisition
Skiset, the international ski and snowboard rental company based in France, has acquired Ski Break and its Skimium subsidiary, as Sport Guide has first revealed. Skimium is an online ski rental business and a partner of Decathlon. Skimium was founded in 2006 by Eric Laboureix, Dominique Chomarat and Guy Belec, ...
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ArticleSportgreen opens its first retail stores, more to follow
After launching its online platform for sustainable sports products In April 2021, Sportgreen has opened a physical flagship store of 800 square meters under the same name and with the same products in the German town of Ingelheim. The new store adds up to two smaller Sportgreen shops that were ...
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Article
Adidas partners with Common Goal to help undeserved communities
Adidas has announced a long-term partnership with Common Goal to promote lasting social change among under-served communities and create a better and more inclusive future through football. Common Goal’s members pledge 1 percent of their earnings to a central fund, allocated to high-impact organizations that harness the power of football ...
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News briefs
Report: ABG and Wolverine are no longer bidding for Reebok
The Authentic Brands Group (ABG) and Wolverine Worldwide have reportedly pulled out of the bidding process for Reebok, according to The New York Post. The newspaper mentioned Aug. 2 – three days before the scheduled release of Adidas’ first-half results – as the deadline set for submitting any binding bids. ...
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News briefs
Oakley releases a promotional video
Oakley has released a minute-long promotional video titled “Be Who You Are,” that is described as a celebration of self-expression, encouraging people to believe in themselves. It features footage on such athletes as Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester. It is narrated by the chef ...
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News briefs
JD Sports signs up as new sleeve sponsor of Norwich City
JD Sports will be the shirt sleeve sponsor of the Norwich City Football Club for the upcoming Premier League season, starting in August. The logo of the sports retail company will feature on the sleeve of the club’s first team on its home, away and third kits, as well as ...
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News briefs
Another long-serving director steps down at JD Sports Fashion
Another director is leaving the board of directors of JD Sports Fashion, following a statement made at its recent annual shareholders’ meeting that the composition of the board should “address the tenure of certain Board members who have served on the Board for longer than recommended within the Corporate Governance ...
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News briefs
Nike partners with the Abu Dhabi Marathon
The organizer of the 2021 Abu Dhabi National Oil Company (ADNOC) Abu Dhabi Marathon, the Abu Dhabi Sports Council (ADSC), and its title sponsor, ADNOC, have announced Nike as the marathon’s official technical sponsor. Under the terms of the new two-year agreement, Nike will supply high-performance sportswear for the upcoming ...
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Short stops
July 9/12 Short Stops: Adidas - Billabong - Crocs – Descente - FIS - Fútbol Emotion – ICC - Nike – Slinger Bag – Sports fishing – South East Asian Games
Management: +++ Slinger Bag has a hired a new chief financial officer, Jason Seifert, who previously worked for Ernst & Young and The Finish Line, taking the place of Paul McKnown, who will serve as chief integration officer Retail: +++ Fútbol Emotion, the sporting goods retailer ...
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Case StudyHow About You has become Europe’s fastest-growing online fashion platform
The company is using technology – and good timing – to stand out in a crowded market of online retailers.
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News briefsEurope’s first large-scale carbon frame factory is inaugurated in Portugal
Led by Portugal’s minister of state for the economy and digital transformation, Pedro Siza Vieira, Carbon Team’s new production facilities were officially inaugurated on July 9 in Camoia, in the Portuguese municipality of Vouzela. Carbon Team is the first European automated carbon bicycle frame factory outside Asia. Hard-tail monocoque carbon ...
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News briefs
Shimano to raise bike component capacity by 1.5 times
A few weeks ago, Shimano had to close its Malaysian plant, forced by the Malaysian government’s Covid lockdown. The Japanese company now announced that it would invest in a new factory in Singapore and new machinery at two factories in Japan, with an eye on increasing production capacity for bike ...
