All Sporting Goods Intelligence articles in Volume 37, Issue 27+28
View all stories from this issue.
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ArticleLululemon’s peace deal now has an undated board seat
The third director was due Oct. 1 and needs Wilson’s approval. Both sides agreed to the delay and gave no reason.
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ArticleNike wants a race shoe for every runner
Nike says the entry model grew from runner feedback in China and that it tested the price with North American runners.
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News briefsNike puts stores and wholesale under one EMEA lead
Alika Nileshwar, who has worked across women’s, kids’ and wholesale, will run strategy for Nike Direct and sales.
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ArticleNike expects a deeper sales decline in fiscal 2027
Sportswear, Jordan and Greater China all shrank in the quarter, and Nike is cutting supply further to lift full-price sales.
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ArticleFrom comfort to speed: Skechers joins super shoe race
The brand’s first super shoe weighs 5.9 oz in a men’s size 9 and is built for 5K to marathon distances.
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ArticleJoma named official shoe of Spanish Padel Federation
The Spanish sportswear brand is now the federation’s official shoe. Neither party has disclosed how long the deal runs.
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News briefsJOOLA POWER FX: player demand meets foam construction
The American-owned brand says foam reached market only once the material could deliver feel as well as power.
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ArticleSkims makes store debut in Spain, at El Corte Inglés
Kim Kardashian’s shapewear brand Skims has entered Spain through El Corte Inglés, adding to a rapid international retail rollout that includes new flagships in London, Dubai and Hong Kong as CEO Jens Grede targets more than 100 stores by the end of 2027.
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News briefsUS brand Fabletics opens first India store in Delhi
The DLF Promenade store opened in an exclusive partnership with Reliance Brands and uses RFID-enabled fitting rooms.
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AnalysisMarket Analysis: Global athletic apparel market grows 7% in 2025
Global branded sports apparel sales grew 7.0 percent to $130.3 billion in 2025, the fastest pace since the 2021 rebound.
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News briefsUnder Armour EMEA adds a wholesale executive
Dan Moneypenny joins Under Armour from UK retailer Footasylum, where he was Director of Wholesale.
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ArticleChatGPT adds virtual try-on to shopping results
A Try on button turns a selfie into a preview of apparel and accessories, and Favorites saves products to a Library.
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News briefsTechnogym launches RUN X Club Finder
About 300 facilities have registered to host qualifiers for the treadmill championship, which ends in Cesena in March 2027.
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ArticleHead relaunches iPrestige and Prestige MP Limited
Both racquets launched globally Oct. 1: they draw on 2001, upgraded for both the nostalgic and the new players.
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News briefsadidas opens Home of Innovation technology lab
As materials, data and iteration speed drive differentiation, adidas shows how it works, citing 200 wins and 24 world records.
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News briefsIOC launches Trustworthy AI Framework
Seven principles guide the framework, which comes with a self-assessment checklist. Deloitte was consulting partner.
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News briefsFrasers Group acquires 8.78% of Under Armour Class A
The UK retailer disclosed 16.6 million shares in an Oct. 1 SEC filing that certifies no aim of influencing control.
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News briefsSports Direct owner gives one agency three brands’ PR
Frasers Group’s PR, search and AI visibility work for Sports Direct, FRASERS and FLANNELS moves to M+C Saatchi Talk in October.
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News briefsGolden Goose hires Burberry’s digital chief
Giorgio Belloli replaces Danilo Piarulli, who left to run sneaker brand Autry, and takes charge of CRM, digital and omnichannel.
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News briefsNike names Michael Hunter head of Nike Japan
Hunter led Nike Canada for four years and spent five earlier years in Tokyo as senior director for marketplace partners.
