All Sporting Goods Intelligence articles in Volume 37, Issue 27+28 – Page 2
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News briefsAdidas claims four stripes still look like its three
The Federal Court of Australia claim covers four-stripe items on sale since January, with Sydney bus ads filed as evidence.
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News briefsSATISFY as a store, but not a running store
SATISFY’s first Paris store has no product descriptions, items on slabs on the floor, and a custom scent modeled on a luxury fashion store.
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ArticleOn and Zendaya go from surrealism to martial arts
A mini action movie shot in Prague’s brutalist architecture adds a new genre to On’s growing library of Zendaya films.
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News briefsDecathlon Germany moves into four more MediaMarkt stores
Decathlon adds about 5,300 square meters inside MediaMarkt stores in November, more than five times its Munich debut.
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News briefsLIV Golf rebuilds around its players
BC Partners Credit’s funding needs bankruptcy court approval, and players have until Oct. 25 to agree terms for 2027.
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News briefsItalian retailer Cisalfa hires Nicola Lazzari as COO
Nicola Lazzari, whose background is supply chain and logistics, reports directly to General Manager Boris Zanoletti.
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ArticleFanatics preparing a push for its gambling division
Fanatics CEO Michael Rubin has outlined an aggressive plan to nearly triple marketing expenditure for its gambling division to $1 billion by 2027, as the sports commerce giant seeks to close the gap on market leaders DraftKings and FanDuel.
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News briefsAnta completes 29.06% stake purchase in PUMA
The Chinese group says it will share retail and operations experience while PUMA keeps its governance and brand autonomy.
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ArticleLi-Ning makes three moves in two weeks
Li-Ning’s global profile is rising, yet 1.2 percent of first-half revenue came from outside its home market. Where next?
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News briefsLululemon puts product and operations under new chiefs
Two newly created roles go to Nike and adidas veterans while searches for brand, communications and technology heads stay open
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News briefsPentland Brands selects Inspectorio for supply compliance
The group behind Speedo and Berghaus links product journey data to supplier compliance, and supplier rollout is under way.
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ArticleFrench women want more women’s sport, French study finds
Women’s sport already reaches 41 percent of French women, and 35 percent want more of it. A study by Alice Milliat Foundation and Kantar, covering France, argues that the offer, not the appetite, keeps that interest from becoming habit.
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ArticleHyrox founders buy into rival Xenom
Christian Toetzke and Moritz Fürste have taken board seats and an ownership stake in Xenom, the self-styled ‘Decathlon of Fitness’, as shared investor Wndrco tightens its grip across both properties.
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ArticleHyrox moves into gym apps through ABC Fitness deal
Hyrox has struck a partnership with gym software giant ABC Fitness to embed its official Hyrox365 programming directly into gym-branded apps, removing the need for a separate Hyrox download and giving affiliated operators a new tool to differentiate their offer.
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ArticleTesting group Hohenstein joins EMAS
Its first statement tracks a full year of on-site solar, more electric cars and a 2030 goal that counts offsets.
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ArticleSIA: U.S. snowsports participants reach 31.96 million
Snowboarding gained riders while alpine skiing stayed flat, according to a new U.S. study by snowsports trade body SIA.
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Articleadidas removed its own logo for Messi’s last match
The jersey carried Messi’s signature mark, and it was on sale 11 days before he wore it in Buenos Aires.
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News briefsBillion Rise adds Vietnam capacity that EU origin rules favor
The Hong Kong maker expects up to 100 million meters a year, and fabric made at the site can count toward EU duty cuts.
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News briefsOn makes Google Cloud its enterprise AI backbone
A migration run by agents becomes a template for other complex workflows, with data platforms next.
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News briefsSporting goods brands join Microfiber Action Alliance
Nike, Patagonia, Under Armour, Lululemon, REI Co-op and Cotopaxi are founding members, convened by The Nature Conservancy.
