All Sporting Goods Intelligence articles in Volume 37, Issue 27+28 – Page 3
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News briefsFashion for Good launches Cotton Reloop Matrix
Fashion for Good’s new project tests recycled cotton yarns against real brand specifications, in labs and in mills.
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ArticleLondon Marathon earns platinum sustainability rating
It is the first road race at the top ABW level and the fifth event overall, after Oslo, Zurich, Glasgow and Tokyo.
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ArticlePremier Padel to sell data, streams to betting industry
Premier Padel has appointed iGame Media as its exclusive distributor of official betting data and live streams, covering more than 2,400 matches a year from the 2027 season – a deal the tour says will generate new revenue to reinvest in the professional game.
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Article“The industry is caught in a supply-demand deadlock”
Evan Wiener, senior advisor at ReHubs, explains what brands can do to advance the circular economy beyond pilot projects.
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News briefsSalomon puts its strategy chief on the Executive Board
Katharina Bahde, who joined in 2024, becomes Vice President and takes a seat on the Executive Board.
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News briefsEurobarometer: activity gains sit in gyms and commutes
The sixth edition of the EU survey also shows 38 percent exercising several times a week, up from 32 percent in 2022.
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ArticleThe challenger meets the giant: Distance and Asics
ASICS and French retailer Distance launch a first collection inspired by Iten, Kenya, where Distance runs a social enterprise.
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ArticleAdidas CEO outlines China growth plan in Shanghai
In Bjørn Gulden’s account, Shanghai-led design and a locally chosen headquarters site help adidas keep pace in China.
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ArticleDecathlon presents 10 Innovation Awards nominees
A shoe sensor measures cushioning wear, while a basketball concept allows its cover to be replaced without discarding the core.
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News briefsLacoste brings back Guibert, the CEO it replaced
Éric Vallat exits; Thierry Guibert now runs both Lacoste and its Swiss parent, Maus Frères, according to Reuters.
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News briefsFred Perry named Davis Cup official apparel partner
The multi-year deal starts at the 2026 Final 8 in Bologna in November, with Fred Perry supplying officials and ball kids.
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News briefsSolestar launches carbon-core football insole
Priced at €99, the insole fits boots from several makers. RB Leipzig captain David Raum is Solestar’s first football ambassador.
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News briefsIlia Topuria takes Montirex from the gym to the office
A household name in Spain, the MMA champion fronts a capsule for work and training. Behind it sits a £129.3 million UK brand.
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News briefsROICA V550 stretch fabrics on show in Munich
Italian sportswear knitters lead the booth, from cycling grip fabrics to Merino base layers.
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Case StudyMisto Holdings after the FILA rename: case study
The rename signaled multi-brand ambitions. The business remains heavily dependent on a single profit engine.
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OpinionHow the brand that knew its customer best lost touch
Lululemon built the best sensing instrument in sportswear. Then it closed the studios to chase sales per square foot.
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News briefsFESI sets priorities for EU physical HEPA review
A decade after the 2013 framework, FESI says too few Europeans move enough and many national commitments never left paper.
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News briefsCiele Athletics designs for runners after dark
The Montreal brand adds new caps, tops and tights to a reflective capsule that debuted in autumn 2025.
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News briefsAltra’s Legacy Team promotes lifelong running
Four veterans aged 75 to 85, with a combined age of 321, front the footwear brand’s case for running as a lifelong habit.
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ArticleSalomon courts women through color
The new capsule with FP Movement is a small release aimed at a big shift: women are reshaping who buys Salomon’s sneakers.
