All WHP Global articles
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News briefsLotto becomes first athletic brand to co-own a professional pickleball team
Lotto has announced a strategic partnership with the Brooklyn Aces, joining owners Kevin Durant, Rich Kleiman, Drake and Michael B. Jordan. The Italian footwear and sportswear supplier will become the first athletic brand in the ownership group of a professional pickleball team. Additionally, Lotto branding will be integrated into the ...
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ArticleAgilitas Sports obtains licence for Lotto in India, Australia and South Africa
New York-based brand management firm WHP Global announced a new long-term license for Lotto with Indian sportswear and athleisure solutions platform Agilitas Sports. The license gives Agilitas exclusive rights to design, manufacture, promote and distribute the Lotto brand in India, Australia and soon in South Africa. The acquisition of the ...
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News briefsFormer MLS star Mike Magee joins Lotto
WHP Global, the owner of Italian footwear and sportswear brand Lotto, has appointed former Major League Soccer star Mike Magee as its inaugural Head of Talent for its US soccer division. Magee, who spent 13 years in the MLS and has been a part of teams such as NY Red ...
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News briefsWHP Global and Authentic reportedly interested in buying Champion
WHP Global and Authentic Brands Group are both interested in buying Champion from its parent company HanesBrands, according to a report by CNBC. Sources also said, however, that a deal is not close to completion, and if HanesBrands ever moves forward, it will not select a buyer until 2024. WHP ...
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News briefsLotto partners with Coupang to debut in South Korea
Coupang and WHP Global have announced a partnership to bring Lotto to South Korea. Under the terms of the agreement, Coupang will serve as the exclusive distributor for the brand in South Korea, bringing a collection of men’s and women’s lifestyle footwear, apparel and accessories to consumers. With nearly 18 ...
