All Witeblaze articles
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News briefsSport 2000 opens more Absolute Run stores
On July 4, 2024, a new Absolute Run store opened in Aschaffenburg, Germany. With over 240 sqm of retail space, owners Cristina Aulbach and Thomas Kießling offer customers numerous running brands such as Asics, Adidas, Brooks, On, Hoka, Karhu, Saucony and New Balance and thus a suitably large and specialized ...
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ArticleANWR Group accelerates positioning of affiliated retail networks
Volatile conditions with wars and conflicts around the world, economic uncertainties and high inflation rates weighed on consumers’ buying mood last year. This posed a particular challenge for medium-sized specialist retailers. The focus of the Germany-based ANWR Group in 2023 was on raising the profile and increasing the profitability of ...
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ArticleRecord year for Sport 2000 International
Sports retail group Sport 2000 International looks back on a very successful year, closing FY22 with gross sales of €6.5 billion. With the goal of becoming “an agile, future-oriented premium retail service organization,” the company is initiating a transformation and growing even closer together as an international sports retail network. ...
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ArticleNew Sport 2000 brand replaces all previous exclusive labels
With the start of the Spring/Summer 2023 season, Sport 2000’s new Witeblaze brand – announced last summer – was delivered to retail partners for the first time. It combines several product ranges under one roof and has thus replaced all previous exclusive brands of the affiliated group. According to Sport ...
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ArticleNew brand to replace all Sport 2000 private labels from summer 2023
Beginning with the 2023 summer season, Sport 2000 International’s new Witeblaze brand of durable, versatile products is set to replace all of Sport 2000’s current private label brands, according to the company’s Internet blog. This is the company’s response to the social trend of “buy less, buy better.” “Often, high-quality, ...
