All YouGov articles
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News briefsThe 2024 Tour of Britain boosted local economies by £30 million, according to new data
Post-event data from YouGov reveal the economic benefits to host locations of the 2024 Lloyds Tour of Britain Women and Men.
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ArticleEuro 2024 – The figures, the fans and the brands
Who were the fans of the Euro 2024 in Germany, how many games did they watch, and what companies did they associate with the tournament? YouGov asked a thousand people.
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ArticleWhich countries show the most interest in the FIFA World Cup - and how does it compare to the Olympics?
Four out of nine consumers are interested in the FIFA World Cup. How does that compare to the Summer Olympics and who are the fans? YouGov Global Fan Profiles have now revealed that 45 percent of consumers in 50 markets either have “some interest” in the FIFA World Cup or ...
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News briefsYouGov analysis sees E-sports being an industry dominated by young, male consumers
YouGov has conducted a new study on the German E-sports market. The global market research company puts one of its main focuses on the E-sports business since it entered an exclusive research and data analysis partnership with the gaming business media outlet Business of Esports last year. The new study ...
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News briefsYouGov: Sustainability in retail is important to 25% of Germans
The trend toward greater sustainability in times of climate change is increasingly coming into focus in the retail and consumer goods industries. For every fourth German (25%), sustainability in retail is one of the most important aspects. This is shown by data from the YouGov Profile Peek “Sustainable Retail,” which ...
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News briefs
YouGov survey examines sports fans’ attitudes in 51 countries
A new, free whitepaper released by market researching company YouGov titled “uncovering the socially responsible sports fan” has been conducted in 51 countries around the world to learn more about the social and environmental attitudes of sports aficionados. In the report, YouGov Sport aims to help understand the impact of ...
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ArticleGerman survey: Paralympics help reduce prejudice against people with physical disabilities
On March 4, the Paralympic Winter Games will kick off in Beijing, barely two weeks after the end of the Winter Olympics. According to a recent survey by YouGov in cooperation with Statista, 72 percent of people in Germany say that the Paralympics can help break down prejudice against people ...
