Which countries show the most interest in the FIFA World Cup - and how does it compare to the Olympics?

By 2022-10-27T09:41:00

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Source: Photo by M. Z. on Unsplash

Four out of nine consumers are interested in the FIFA World Cup. How does that compare to the Summer Olympics and who are the fans? YouGov Global Fan Profiles have now revealed that 45 percent of consumers in 50 markets either have “some interest” in the FIFA World Cup or ...

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