All YouTube articles
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ArticleWSL and Anomaly launch ‘Watch this’ to kick off 25/26 Season
WSL Football and creative agency Anomaly have revealed a new integrated campaign designed to drive excitement for the start of the 2025/26 season.
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News briefsInstagram has highest media impact value in the fashion, lifestyle and beauty industries
Amidst a rapidly evolving social media landscape, Instagram reigns as the top platform for brand amplification in the fashion, lifestyle, and beauty industries, according to a new data report from Launchmetrics in collaboration with fashion shopping platform Lyst. Launchmetrics, born from the merger of Fashion GPS and Augure in January ...
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News briefsVolleyball emerges as the digital champion for 2022
The International Volleyball Federation (FIVB) has emerged as the leader among sports authorities in the 7th edition of the #SportOnSocial League Table, a social media performance benchmarking tool established every year by research, digital and creative agency Redtorch. FIVB ranked second last year when the top spot was occupied by ...
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News briefsYouTube expands e-commerce features
YouTube is to introduce shopping features to its video feature “Shorts” service, according to Reuters. The streaming service is also testing new commission schemes for influencers who sell products through links in videos. The feature is initially being tested with eligible creators in the U.S. and will allow them to ...
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ArticleGoogle installs seamless shopping with new Shopify tool on Youtube
By installing a new Shopify connection on Youtube, the internet company is expanding the business opportunities for content creators, like influencers and brands. Up to now, Youtube creators were able to promote and sell products in live videos on Youtube – but for the purchase transaction, a change of platforms ...
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News briefsYouTube is testing shopping features
According to a Bloomberg report, Google is testing the idea of turning YouTube into an e-commerce platform that would allow the purchase of items featured in videos. YouTube has been testing e-commerce features for a while. Late last year, it began testing Shopify software that enables creators to list as ...
