All Active Brands Group articles
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ArticleSweet Protection and Kari Traa are realigning in Central Europe
The Norwegian sportswear and equipment company Active Brands is realigning its activities in Central Europe. The focus is on the two main brands Sweet Protection and Kari Traa in the DACH (Germany, Austria and Switzerland) market. The aim of Active Brands’ reorganization is to offer existing and new retail partners ...
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News briefsActive Brands Group hires e-commerce manager
Source: Active Brands Group Rohan Callander Stockholm-based Active Brands Group (ABG), which owns a broad portfolio of brands in the sports and pharmaceutical segments, said it has hired New Zealander/Swede Rohan Callander to expand the DTC side of its brands to their full potential. Previously, the company ...
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WebinarWatch now: Overcoming wholesale challenges with B2B e-commerce technology
Our latest free EDM Expert Talk in partnership with Elastic Suite and Active Brands. We provide practical information on how to use the best-in-class B2B and wholesale e-commerce solutions.
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News briefs
Active Brands has a new CEO
Active Brands has hired Christophe Merkel to be its chairman and CEO. He is taking over from Espen Krogstad, who is retiring after eight years at the helm, having overseen an expansion of its business from Norway into other parts of Europe and North America. The company now generates just ...
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News briefs
ABG to handle Nordic e-tail for Rehband
The Active Brands Group Scandinavia (ABG) of Sweden has been handling the distribution in the Nordic and Baltic countries for a Swedish brand of knee sleeves and other compression gear, Rehband, since June. It is now taking charge of Rehband’s regional e-commerce operations as well, with a website ...
