Adidas announced its latest collaboration with South African queer designer Rich Mnisi with a unique collection and campaign for Pride 2023 called Let Love Be Your Legacy. With a shared ambition to encourage allyship and freedom of expression without bias in all spaces of sport and culture, the Adidas x Rich Mnisi range of apparel and footwear spans both lifestyle and performance, featuring signature silhouettes across Adidas Originals, football, cycling, Adidas Sportswear and swim. The range is inspired by a love letter Mnisi wrote to his younger self, in which he declares Let Love Be Your Legacy – serving as his mission statement, but also a rallying cry for active allyship to empower and champion the LGBTQIA+ community. Adidas partners Tom Daley, Jari Jones and Athlete Ally have also written “Love Letters” to the world for the campaign calling for radical self-acceptance and support from the wider communities in culture and sport and appear alongside South African rugby player Lusanda Dumke in the collection.
The Adidas x Rich Mnisi collection for Pride 2023 is part of the brand’s ongoing commitment to help make sports equal. With the ambition to drive greater access, equity and safety for sport’s marginalized communities through advocacy and allyship, this year, Adidas continues its ongoing partnership with non-profit Athlete Ally, which focuses on ending homophobia and transphobia in sports.
The collection will be available from May 15 on the Adidas website, adidas.com/pride, in stores and via the Adidas App.
