Puma will continue to be the main sponsor of Christopher Street Day Nürnberg e.V., an organization that campaigns for the rights of the queer community in the metropolitan area of the German city of Nuremberg, and accompany it at a variety of events during the Nürnberg Pride weeks this July and August. The sporting goods company will also be present with its own information booth and a parade float. Puma has supported the organization for the fifth year and has now reiterated its commitment for another three years.
As part of its Pride Month celebrations, the company has organized various activities for its employees in the coming weeks. In addition to training on communication and bias, the event program will include a karaoke evening hosted by renowned drag queen Danny Ma Fanny and a movie night. Staying true to its corporate value Be You, inclusion and diversity play an important role in Puma’s corporate culture, and the company promotes a respectful and supportive culture in which everyone can reach their full potential.
As a symbol of this diversity, the facade of the company’s headquarters will be illuminated in rainbow colors. At the same time, the campus will be decorated with rainbow flags throughout the entire month.
Puma is also committed to promoting inclusion in other countries. In the US, Puma has worked with the Trevor Project for several years. This organization is dedicated to suicide prevention among young LGBTQ+ people. In Spain, Puma collaborates with the inclusive sports clubs Madrid Titanes Club de Rugby and the Panteres Grogues in Barcelona.
