After more than a year of development, Outnorth, the Swedish online retailer, is launching its own private label, Urberg. The idea is to fill price and product gaps rather than the production of a full range of sports clothing. Outnorth wants Urberg to be a stable and durable brand of relatively basic products with a long lifetime. Urberg is connected to an environmental campaign by Outnorth whereby at least one percent of sales go to support external sustainability causes.

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