All Alo articles
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News briefsAthleta to get new CEO
Chris Blakeslee is to be the new President and CEO of Athleta as of Aug. 7, parent company Gap Inc. has announced. Blakeslee has most recently served as President of sister companies Alo Yoga and Bella+Canvas since 2017. Under Blakeslee’s leadership, Alo Yoga focused on a fashion-forward approach to wellness, ...
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News briefsAdidas to host virtual fashion show at the Metaverse Fashion Week
The second ever Metaverse Fashion Week (MVFW), organized and hosted by Decentraland, is to take place March 28–31 and will feature a fashion show by Adidas. The MVFW is a multi-disciplinary and cross-metaverse event consisting of runway shows, after-parties, educational talks, shopping, immersive experiences, and entertainment. The theme of ...
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News briefsPracticing yoga in the Metaverse with Alo
Alo, a yoga brand founded in Los Angeles in 2007, has just entered the Metaverse with the launch of an “immersive wellness experience” on Roblox, an expansive global platform that brings together a worldwide community through shared virtual encounters. The virtual Alo Sanctuary is a place designed to serve as ...
