Anta's sales soar with consistent brand strategy

2016-02-25T00:00:00

The potential joint venture between Anta Sports Products and Descente emerged while the Chinese sports apparel and footwear brand reported a sales jump of 24.7 percent to 11,126 million renminbi (€1,543.5m-$1,702.4m) last year, with ample rises in profits.

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