All Article articles – Page 3

  • Adidas CEO Bjørn Gulden

    Adidas CEO Bjørn Gulden: “Why ‘no’?”


    Albeit Adidas presented the first loss in 30 years, CEO Gulden is driven by optimism.

  • Cisalfa Sportscheck

    Italy’s Cisalfa to take over SportScheck


    Cisalfa Sport S.p.A. is the new preferred business partner of SportScheck GmbH and set to join the business operations. A corresponding agreement is still subject to approval by the German Federal Cartel Office, but the deal is expected to be finalized by June 2024. The German retail chain SportScheck will ...

  • Adidas-Pink-Germany

    Adidas has revealed seven kits for Euro 2024, inspired by Tintin, tartan and carnation


    Adidas has pulled back the curtain on the latest lineup of technical performance kits for seven prominent football federations ahead of UEFA Euro 2024. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales will hit the field sporting reimagined home and away designs. Each jersey is meticulously crafted to instill a ...

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    China’s athleisure market poised to hit $82.8 billion by 2024


    The fusion of fashion and functionality known as athleisure is reshaping China’s sportswear industry, with projections indicating a substantial growth trajectory, according to Retail in Asia. Driven by a blend of fitness trends, lifestyle changes, and a burgeoning wellness movement, athleisure is becoming a dominant force in the Chinese apparel ...

  • Yue Yuen

    Yue Yuen’s profit, sales slip in soft FY23


    Yue Yuen, the globe’s largest manufacturer of footwear, suffered a down year in 2023 due to inventory de-stocking by retailers worldwide and conservative ordering by its portfolio of brand clients that include Nike, Adidas, Asics and New Balance, among others. Yue Yuen’s annual Ebit declined by 5.6 percent to $390.2 ...

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    Adidas posts first loss in 30 years, eyes €500m operating profit in FY24


    Adidas CEO Bjørn Gulden presenting the FY 2023 annual results Growing demand for its Classic shoes and double-digit sales growth rates in both Greater China and Latin America are projected to spark the overall results of Adidas this year, leading to double-digit sales growth in H2 and ...

  • Photo by Guillaume Périgois on Unsplash

    EU parliament advances directive to combat greenwashing – FESI applauds


    In a bid to shield consumers from deceptive environmental advertising, the European Parliament has advanced its stance on establishing a verification and pre-approval system for environmental marketing claims. Under the proposed green claims directive, companies must substantiate claims such as “biodegradable,” “less polluting,” “water-saving,” or “bio-based content” before promoting their ...

  • PUMA_Logo_Standard-No1

    Puma achieves greenhouse gas reduction targets ahead of schedule


    Puma has made significant strides in its sustainability efforts, achieving remarkable reductions in greenhouse gas emissions and surpassing climate targets well ahead of their own schedule. Anne-Laure Descours, Chief Sourcing Officer at Puma, expressed pride in the company’s sustainability journey, particularly in reducing greenhouse gases in 2023. She reaffirmed Puma’s ...

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    On eyes greater reliance on DTC, apparel


    Swiss company On Holding, in forecasting 2024 sales growth of at least 30 percent to 2.25 billion Swiss francs (€2.35bn), has established numerous priorities for its business in the year ahead. Among them: Capitalizing on the brand’s global momentum, building up its apparel business, expanding its own retail worldwide with ...

  • Allbirds

    More losses at Allbirds


    The nine-year-old San Francisco-based company Allbirds continues to face growing pains despite progress in shedding excess inventory last year. Now, its co-founder and CEO, Joey Zwillinger, has stepped down as the group moves forward with a strategy to turn around its overall business by 2025. The group suffered a $57.6 ...

  • Allbirds

    Allbirds has a new CEO


    Source: Allbirds Joe Vernachio With the release of its fourth quarter and full year 2023 financial results, Allbirds announced the appointment of Chief Operating Officer Joe Vernachio as its new CEO and member of the Board of Directors, effective March 15, 2024. He succeeds Joey Zwillinger, co-founder ...

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    Finally: The Weber era at Brooks is coming to an end


    Source: Business Wire Dan Sheridan, who currently serves as President and Chief Operating Officer, will become Brooks’ next CEO As Brooks Running announces that Jim Weber will step down as CEO after 23 years, the company also unveils that Dan Sheridan, who currently serves as the company’s ...

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    Decathlon rebrands to 'ignite global passion for sport'


    Source: Decathlon Decathlon’s new brand ID Decathlon has launched a sweeping brand transformation, unveiling its new identity and mission to ignite the spirit of play worldwide. The multi-specialist sports brand introduced its “Orbit” logo alongside the mantra, “Move People Through the Wonders of Sport,” signaling a fresh ...

  • Tennis-Point

    Tennis-Point Spain seeks new CEO


    Tennis-Point Spain and its CEO, Miquel Just, agreed on Feb. 29 to sever the contract they signed exactly four years earlier, according to CMDsport. It was Just who urged Tennis-Point’s entry into Spain, with a first store in Mataró. Five more stores followed, in Barcelona, Valencia, Madrid, Alcorcón and Alfafar ...

  • Adidas_Logo.svgz

    Adidas and Les Mills launch ‘Move, Earn & Swap Points’ initiative


    Adidas has unveiled a new initiative, ‘Move, Earn & Swap Points,’ in collaboration with Les Mills, aimed at uniting fitness enthusiasts worldwide. This offering integrates the AdiClub and Les Mills+ communities, providing members with the opportunity to earn rewards while pursuing their fitness goals. Members of Les Mills+ can now ...


    EFTA states and India deepen economic partnership with new trade agreement


    On March 10, the European Free Trade Association (EFTA) countries – Iceland, Liechtenstein, Norway and Switzerland – and India signed a Trade and Economic Partnership Agreement (TEPA). The landmark agreement between India and EFTA will bring significant economic benefits, such as better integrated and more resilient supply chains, new opportunities ...

  • vulcabras-logo

    Vulcabras delivers strong Q4, FY23 results


    Quarterly and annual results at the Brazilian group Vulcabras group were driven by 13.1 percent sales growth within its athletic footwear division and 104 percent annual revenue expansion for its e-commerce segment to 279.8 million Brazilian reais (€51.6m). Fourth quarter Ebit fell by 1 percent to R$152.5 million (€28.1m) ...

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    How sporting goods brands can proactively combat counterfeits


    Explore the complex landscape of combatting counterfeits with our legal expert Jochen Schäfer. Delve into the evolving strategies, collaborative initiatives, and advanced technologies shaping brand protection in the sporting goods industry.

  • Dalbello

    Progress in ski boot recycling; call for collaboration


    Source: Dalbello Dalbello LIFE ReSkiBoot Italian ski boot brand Dalbello celebrated the conclusion of its EU-funded LIFE ReSkiBoot project this February. The stated aim of this LIFE project was to produce and market 1,000 high-quality, competitive ski boots made from around 90 percent recycled secondary raw materials. ...

  • DPS_Will

    DPS skis come with ‘Will and Testament’ warranty


    Salt Lake City, Utah-based ski maker DPS is so confident its skis provide a legacy that they now come with a legally binding will and testament so you can pass them onto your heirs. The “Live For It – The DPS Will and Testament” campaign created by TDA Boulder, a ...