All Article articles – Page 4
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ArticleLululemon unveils Team Canada 2026 Winter Games kit
Lululemon, in partnership with the Canadian Olympic and Paralympic Committees, has unveiled a technical and inclusive Team Canada kit for the 2026 Winter Games.
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ArticleUK launches “Let’s Move!” child activity campaign
The UK Government has launched “Let’s Move!,” a nationwide campaign backed by Sport England and sports stars to help families keep children active year-round.
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ArticleFoot Locker scraps HQ move to St. Pete in Florida
Foot Locker has canceled its previously announced move to St. Petersburg, Florida, citing a corporate strategy reset after its $2.4 billion acquisition by Dick’s Sporting Goods.
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ArticleChampion revamps Chengdu flagship with bamboo craft
Champion’s upgraded Chengdu flagship blends its athletic DNA with classic craftsmanship: bamboo-weaving textures, DIY artisan stations, and heritage Reverse Weave pieces.
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ArticleAlfa Romeo debuts limited athleisure line
Alfa Romeo enters the apparel space with a limited athleisure collection inspired by its Junior Veloce model, blending motorsport heritage with high-performance design.
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ArticleBalenciaga debuts Spring ’26 Football Series
Balenciaga’s new Spring 2026 “Football Series” fuses couture design with American-football iconography in a capsule of jerseys, padded hoodies, and tracksuits.
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ArticleSport Marke Medien with exclusive discount code for SGI Europe subscribers
Sport Marke Medien returns to Munich on Dec. 1–2 during ISPO with a new AI focus and strong brand activations.
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ArticleNew Balance celebrates Ohtani MVP with “Unicorn” tee
New Balance honors Shohei Ohtani’s 2025 MVP season with a limited “Unicorn” T-shirt, celebrating the star’s dominance and boosting its athlete portfolio.
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ArticleNew Balance: Authenticity as a global growth strategy
New Balance’s 2024 record results show how local production, selective partnerships and brand consistency drive global growth.
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ArticleIOC hosts first Olympic AI Engagement Forum
The IOC hosted the first Olympic Movement AI Engagement Forum in Lausanne on Nov. 12-13, focusing on responsible AI use in sport and athlete support.
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ArticlePerfect Moment opens first store in Verbier
London-based luxury skiwear brand Perfect Moment has opened its first wholly owned retail store in Verbier, Switzerland, on November 5, 2025.
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ArticleWalmart CEO McMillon to retire
Walmart CEO Doug McMillon will retire, and John Furner, current COO, will take over. The transition could reshape how sporting goods brands manage pricing, distribution and e-commerce at Walmart.
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ArticleIOC backs UN sport declaration in Doha
UN Member States adopted a declaration on sport’s role in achieving SDGs at the Second World Summit for Social Development in Doha, with IOC support.
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ArticleUnder Armour breaks with Stephen Curry
Under Armour and NBA star Stephen Curry have agreed to separate, with the Curry Brand becoming independent as UA refocuses on its core business.
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ArticleChina’s Singles Day sales growth slows
China’s 2025 Singles Day online sales rose to 1.70 trillion yuan renminbi (€228bn), yet slower growth and muted shopper sentiment are stirring up headwinds.
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ArticleMoody’s cuts Nike’s senior-unsecured rating on cost pressures
Nike has seen its senior unsecured debt rating downgraded by Moody’s Investors Service from A1 to A2 because of margin pressures and elevated costs.
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ArticleBjörn Borg posts record sales, but margin dips persist
Sweden’s Björn Borg AB saw net sales increase 6.7 percent to SEK805.7 million (€69.8m) for Jan.-Sept. 2025, yet gross margin narrowed and footwear sales underperformed.
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ArticleLA28 names ceremony production leaders
LA28 has named Ben Winston as Executive Producer and Creative Director for the 2028 Olympic and Paralympic ceremonies, alongside production veteran Scott Givens.
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ArticlePlanet Fitness charts growth for 2026-28
At its Nov. 13 Investor Day, Planet Fitness unveiled four priorities and long-term financial goals: low-double-digit revenue growth, 6-7 percent unit growth and mid-teens EBITDA CAGR.
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ArticleStockX reveals 2025 sportswear resale boom
Detroit-based resale platform StockX reports 45 percent year-on-year growth for running-style trainers and triple-digit gains in trading cards and collectibles.
