All Article articles – Page 4
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ArticleAdidas posts first loss in 30 years, eyes €500m operating profit in FY24
Adidas CEO Bjørn Gulden presenting the FY 2023 annual results Growing demand for its Classic shoes and double-digit sales growth rates in both Greater China and Latin America are projected to spark the overall results of Adidas this year, leading to double-digit sales growth in H2 and ...
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ArticleEU parliament advances directive to combat greenwashing – FESI applauds
In a bid to shield consumers from deceptive environmental advertising, the European Parliament has advanced its stance on establishing a verification and pre-approval system for environmental marketing claims. Under the proposed green claims directive, companies must substantiate claims such as “biodegradable,” “less polluting,” “water-saving,” or “bio-based content” before promoting their ...
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ArticlePuma achieves greenhouse gas reduction targets ahead of schedule
Puma has made significant strides in its sustainability efforts, achieving remarkable reductions in greenhouse gas emissions and surpassing climate targets well ahead of their own schedule. Anne-Laure Descours, Chief Sourcing Officer at Puma, expressed pride in the company’s sustainability journey, particularly in reducing greenhouse gases in 2023. She reaffirmed Puma’s ...
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ArticleOn eyes greater reliance on DTC, apparel
Swiss company On Holding, in forecasting 2024 sales growth of at least 30 percent to 2.25 billion Swiss francs (€2.35bn), has established numerous priorities for its business in the year ahead. Among them: Capitalizing on the brand’s global momentum, building up its apparel business, expanding its own retail worldwide with ...
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ArticleMore losses at Allbirds
The nine-year-old San Francisco-based company Allbirds continues to face growing pains despite progress in shedding excess inventory last year. Now, its co-founder and CEO, Joey Zwillinger, has stepped down as the group moves forward with a strategy to turn around its overall business by 2025. The group suffered a $57.6 ...
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ArticleAllbirds has a new CEO
Source: Allbirds Joe Vernachio With the release of its fourth quarter and full year 2023 financial results, Allbirds announced the appointment of Chief Operating Officer Joe Vernachio as its new CEO and member of the Board of Directors, effective March 15, 2024. He succeeds Joey Zwillinger, co-founder ...
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ArticleFinally: The Weber era at Brooks is coming to an end
Source: Business Wire Dan Sheridan, who currently serves as President and Chief Operating Officer, will become Brooks’ next CEO As Brooks Running announces that Jim Weber will step down as CEO after 23 years, the company also unveils that Dan Sheridan, who currently serves as the company’s ...
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ArticleDecathlon rebrands to 'ignite global passion for sport'
Source: Decathlon Decathlon’s new brand ID Decathlon has launched a sweeping brand transformation, unveiling its new identity and mission to ignite the spirit of play worldwide. The multi-specialist sports brand introduced its “Orbit” logo alongside the mantra, “Move People Through the Wonders of Sport,” signaling a fresh ...
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ArticleTennis-Point Spain seeks new CEO
Tennis-Point Spain and its CEO, Miquel Just, agreed on Feb. 29 to sever the contract they signed exactly four years earlier, according to CMDsport. It was Just who urged Tennis-Point’s entry into Spain, with a first store in Mataró. Five more stores followed, in Barcelona, Valencia, Madrid, Alcorcón and Alfafar ...
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ArticleAdidas and Les Mills launch ‘Move, Earn & Swap Points’ initiative
Adidas has unveiled a new initiative, ‘Move, Earn & Swap Points,’ in collaboration with Les Mills, aimed at uniting fitness enthusiasts worldwide. This offering integrates the AdiClub and Les Mills+ communities, providing members with the opportunity to earn rewards while pursuing their fitness goals. Members of Les Mills+ can now ...
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ArticleEFTA states and India deepen economic partnership with new trade agreement
On March 10, the European Free Trade Association (EFTA) countries – Iceland, Liechtenstein, Norway and Switzerland – and India signed a Trade and Economic Partnership Agreement (TEPA). The landmark agreement between India and EFTA will bring significant economic benefits, such as better integrated and more resilient supply chains, new opportunities ...
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ArticleVulcabras delivers strong Q4, FY23 results
Quarterly and annual results at the Brazilian group Vulcabras group were driven by 13.1 percent sales growth within its athletic footwear division and 104 percent annual revenue expansion for its e-commerce segment to 279.8 million Brazilian reais (€51.6m). Fourth quarter Ebit fell by 1 percent to R$152.5 million (€28.1m) ...
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ArticleHow sporting goods brands can proactively combat counterfeits
Explore the complex landscape of combatting counterfeits with our legal expert Jochen Schäfer. Delve into the evolving strategies, collaborative initiatives, and advanced technologies shaping brand protection in the sporting goods industry.
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ArticleProgress in ski boot recycling; call for collaboration
Source: Dalbello Dalbello LIFE ReSkiBoot Italian ski boot brand Dalbello celebrated the conclusion of its EU-funded LIFE ReSkiBoot project this February. The stated aim of this LIFE project was to produce and market 1,000 high-quality, competitive ski boots made from around 90 percent recycled secondary raw materials. ...
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ArticleDPS skis come with ‘Will and Testament’ warranty
Salt Lake City, Utah-based ski maker DPS is so confident its skis provide a legacy that they now come with a legally binding will and testament so you can pass them onto your heirs. The “Live For It – The DPS Will and Testament” campaign created by TDA Boulder, a ...
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ArticleMaria Valdes: Diversity, equity and inclusion are core values for a brand’s success
Puma’s Chief Product Officer talks in an exclusive SGI Europe interview about overcoming biases in the sporting goods industry.
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ArticleInternational Women’s Day: Sport is making progress and still has a long way to go
Women have gained more visibility and relevance in sports, but what impact does this have?
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ArticlePuma partners with Google Cloud to enhance online retail experience
Puma has announced a collaboration with Google Cloud aimed at enhancing its online retail operations worldwide. The partnership will leverage Google Cloud’s data, analytics, and AI solutions to optimize the online shopping experience for Puma’s customers. Key aspects of the collaboration include migrating Puma’s e-commerce ecosystem to Google Cloud, which ...
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ArticleAmer Sports expands ski and binding production in Europe
Amer Sports is increasing its annual production capacity through investments in Europe to enable its brands to grow further. The group said a new Nordic ski factory is nearing completion in Bulgaria, while preparations have begun for an alpine ski binding factory in Romania. The new ski factory will ...
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ArticleEmpowering women in sports: Insights from Kari Traa’s GM
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
