All Asics EMEA articles
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News briefsAsics helps reimagine physical education kit for UK girls
The “Undropped Kit” has been designed in collaboration with UK teenagers and their partners.
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ArticleOnitsuka Tiger and Sportstyle drive Asics to half-year record
Asics is growing rapidly: Onitsuka Tiger and Sportstyle are driving sales and margins to record levels.
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News briefsAsics EMEA appoints new head of Marketing, Merchandising and Product
Andreas Moll, Asics’ former Category Director of Running, takes over the role from Gary Raucher.
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News briefsAsics EMEA introduces a young exercise influencer team
Asics has announced the launch of what it claims is “the world’s youngest exercise influencer team.” Asics “Little Reminders” is a group of seven and eight-year-olds from across the UK who are on a mission to remind adults to exercise for how it makes them feel, not how it makes ...
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News briefsAsics using Contentsquare for e-commerce
Asics EMEA has begun working with the analytics company Contentsquare to improve its e-commerce website. In the blog section of its own website, Contentsquare has published an interview with Asics EMEA’s senior e-commerce manager, Rick Hoving, in charge of the website-optimization team. “Most of our production takes place in Southeast ...
