Asics has launched its new brand marketing platform, I Move Me, across the Europe, Middle East and African (Emea) market. The fully integrated digitally-led campaign aims to encourage people to get active, based on Asics' belief that movement is a key to happier life. The campaign revolves around story-telling. Over the next three months, it will launch on digital media platforms – including Facebook, Instagram, Snapchat, Spotify and others - with nine inspirational stories from nine “Movement Ambassadors.” Each platform will feature uniquely tailored content, designed for different demographics. Diversity will be shown in both the media approach and contents. The campaign kicked off on March 19.

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