Asics has teamed up with iRewind to provide the runners of its 10K race in London this summer with video footage of their performance. Based in Zurich, iRewind has developed a system that can capture footage, upload it to a cloud server, edit it automatically in accordance with previously set parameters and speedily deliver personalized clips to individuals. These can then be shared online in any of the usual ways. The company provides a camera set-up, one professional videographer to oversee the shooting (clients do the filming themselves) and an uplink to the cloud. The rest takes minutes. iRewind recently provided the service for 13,000 runners of the Zurich Barcelona Marathon. It will be doing the same at several of Asics' European races in 2019.