All Athleta articles
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News briefsAthleta reset will take time, promotional comparisons to ease in H2
Athleta parent The Gap says it’s “on the right track” to resetting the business of its specialty retailer. This includes putting the brand “back at the center of the cultural wellness conversation while re-engaging the brand’s performance roots.” But the overall resetting of the business, which is described as an ...
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News briefsAthleta launches high-performance “Train” collection
Athleta has made its mark with yoga and pilates apparel. Now it’s expanding into high-performance training.
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Infographics & DataSports apparel market 2022: Global revenue and market shares
Short on time, but want a summary of the global sports apparel market sales and revenue in 2022? Our infographic has the numbers for 29 big names.
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News briefsAthleta’s new President & CEO takes helm as Q2 sales dip
The Gap-owned specialty retailer suffered a 1 percent drop in Q2 sales to $341 million for the period ended July 29, a week before Chris Blakeslee became Athleta’s new president and CEO. Comparable store sales declined 7 percent in the period, an improved trend from Q1, as sales of core ...
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News briefsAthleta to get new CEO
Chris Blakeslee is to be the new President and CEO of Athleta as of Aug. 7, parent company Gap Inc. has announced. Blakeslee has most recently served as President of sister companies Alo Yoga and Bella+Canvas since 2017. Under Blakeslee’s leadership, Alo Yoga focused on a fashion-forward approach to wellness, ...
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News briefsAthleta Q1 sales fall by 11 percent
Athleta, the Gap-owned retailer, which continued to face consumer pushback to certain products during the period, reported an 11 percent year-over-year decline in Q1 sales to $321 million. However, revenues were 45 percent higher than in Q1/19 before the pandemic commenced. Comparable store sales fell by 13 percent. Athleta ...
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News briefsAthleta brand now available in the U.K. on next.co.uk
Sports and activewear brand Athleta is now shoppable in the U.K. and Ireland via Gap Inc.’s joint venture with Next. Athleta offers 100 styles ranging from joggers and sweat tops to shorts, sports bras, leggings, tank tops and waterproof outerwear on next.co.uk. Gap acquired Athleta in 2008. The joint venture ...
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News briefsGap Inc. reports drop in sales across brands, Athleta CEO steps down
Alongside reporting its fourth quarter and fiscal year (ended Jan. 28, 2023) results, Gap Inc. has announced several changes to its executive leadership teams across its daughters Old Navy, Gap, Banana Republic and Athleta. First and foremost, Mary Beth Laughton, president and CEO of Athleta, left the DTC retailer on ...
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News briefsLaureus 2022 Sport for Good Index released
Laureus, the global organization that celebrates sporting excellence and the power of sport to transform the lives of children and young people, has unveiled the second edition of the Laureus Sport for Good Index. The Index, developed in partnership with sports media and events company SportsPro, highlights the brands that ...
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News briefsCenter for Environmental Health finds critical BPA levels in sports bras and athletic shirts
The Oakland-based Center for Environmental Health (CEH) has conducted new research on the content of bisphenol A (BPA) in sports apparel. The institute has checked sports bras from different brands, including Athleta, Pink, Asics, The North Face, Brooks, All in Motion, Nike and Fila, as well as athletic shirts from ...
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ArticleAthleta partners with thredUP and Shop Premium Outlets to offer new online shopping experiences
Athleta, The Gap, Inc.-owned women’s active and wellness brand, has announced a new partnership with thredUP and an online collaboration with Shop Premium Outlets, both in the U.S. and supporting Athleta’s long-term growth strategy to reach new customers and expand its community of “empowered women and girls.” Athleta launches ...
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ArticleMarket Analysis: The sports apparel market
This is an exclusive, yearly statistic available only to subscribers of SGI Europe. It includes revenue and market-share development, as well as a regional breakdown, of the major global sports apparel brands.
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News briefsAthleta experiences near-term softness on consumer shift
Athleta, The Gap, Inc.-owned women’s active and wellness brand, generated a 1 percent increase in second-quarter sales to $344 million, with year-over-year comparable store sales declining 8 percent for the six months ended June 30. Period revenues were 37 percent higher than in Q2/2019. Despite a modest slowdown in the ...
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News briefsRenewed speculations about an Athleta spin-off from Gap
A recent report by Forbes has suggested, based on a comment by a Credit Suisse analyst, that the chances for an Athleta spin-off have risen “significantly” following the departure of Sonia Syngal, Gap Inc.’s former CEO. Syngal suddenly resigned effective immediately July 11 as Gap struggles with declining sales. She ...
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ArticleSaysh secures $8m in funding from Gap's Athleta and others
Consumer-focused fund IRIS and Gap Inc.’s performance lifestyle brand Athleta have led an $8 million Series A funding round for startup sneaker and lifestyle company Saysh. Other investors in the funding round include the 50-percent female early-stage team at Redpoint Ventures, a venture capitalist that has successfully invested in companies ...
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Article
Zalando helps Athleta to expand to Europe
Athleta, the American direct-to-consumer women’s activewear brand owned by Gap, is partnering with Zalando to help reach new customers in Europe through its extensive digital reach and its personalized customer experience. The partnership will also help Zalando to expand its presence in sports fashion and the sports category in general. ...
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News briefsAthleta launches new interactive wellness platform
Athleta, currently the best-performing brand in the Gap Inc. portfolio, has launched AthletaWell, a new online platform designed to build loyalty, engagement and a female community. In its marketing mission, the San Francisco-based company sees itself as a brand with a mission of empowering women and girls. The new platform ...
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News briefs
Simone Biles leaves Nike for Athleta
Simone Biles is ending her partnership with Nike to team up with Athleta, Gap’s brand of sports clothing for athletic women. The duration and financial terms of the agreement have not been disclosed. The five-time U.S. Olympic gold medalist signed with Nike in 2016, after turning professional. Gap will work ...
