All Athletes articles
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News briefsChelsea footballer Chalobah backs Track Titan
Chelsea FC’s Trevoh Chalobah joins a $5M seed round for Track Titan, an AI-powered motorsport platform backed by elite sports and tech investors.
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News briefsLewis Hamilton named the most marketable athlete in the world
The SportsPro ranking is now in its 16th year.
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ArticleCristiano Ronaldo is the highest-paid football player
Lionel Messi takes the second spot and is the sole representative of Major League Soccer (MLS) in the ranking.
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ArticleBeckham x BOSS Shanghai Pop-Up
Beckham and BOSS debut their FW25 collaboration with an immersive pop-up in Shanghai, highlighting how Beckham’s fashion empire is expanding.
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ArticleArena new global campaign focuses on freedom and inclusivity
The swimwear brand celebrates swimming as a universal and inclusive activity.
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News briefsHyperice unveils Virgil van Dijk as an athlete ambassador
The announcement coincides with the launch of the Hyperboot by Nike x Hyperice in the UK, Europe and Canada.
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News briefsStanley 1913 partners with Caitlin Clark
The US-based hydration brand is teaming up with a rising basketball star for a limited-edition line launching in early September.
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News briefsCaitlin Clark is Nike Basketball's newest signature athlete
The brand is also unveiling Clark’s new signature logo.
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News briefs49ers running back McCaffrey joins While on earth
The NFL player has joined the young US-based performance brand as co-founder and investor to help shape its next growth phase.
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News briefsUnder Armour signs Ibrahima Konaté
After Rüdiger, Torres and Hakimi, Ibrahima Konaté joins UA’s growing roster of world-class players.
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ArticleThe Messi cam is back
We’ve gone from TV to streaming. Are we now to go from zones to players?
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ArticleOlympic champion Laura Dahlmeier dies at 31
Alpine athlete and former biathlete Laura Dahlmeier has died. The 31-year-old German died in a rockfall while climbing Laila Peak in Pakistan’s Karakorum Mountains. The news was confirmed by her management on Dahlmeier’s Instagram channel.
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News briefsNike partners with Faith Kipyegon on running footwear and apparel
Faith Kipyegon is the most decorated woman middle-distance athlete of all time.
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News briefsSkechers in new basketball partnership
University of Southern California forward Kiki Iriafen is the latest addition to Skechers’ expanding roster.
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ArticlePSG’s Hakimi to join Under Armour
Achraf Hakimi joins Under Armour’s expanding list of talented young football athletes across EMEA.
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News briefsSkechers signs its first Italian player
Harry Kane, Anthony Elanga, and others are joined by AS Roma’s Niccolò Pisilli on the roster.
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News briefsOn adds four new athletes to its roster
The Swiss brand picked four young talents from Italy and Finland.
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News briefsDecathlon in partnership with Antoine Griezmann – switches from Puma to Kipsta
Kipsta, Decathlon’s own brand, continues to sign football deals. World champion Antoine Griezmann has now officially signed with Decathlon to wear Kipsta boots.
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News briefsAsics signs top trail runner
ASICS has added Tom Evans, one of the world’s top trail runners, to its growing roster of elite athletes.
