All Athletes articles
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News briefsAdidas adds NFL rookies to athlete roster
Adidas boosts its athlete lineup with rising NFL stars Xavier Legette, Adonai Mitchell, Rome Odunze, and Michael Penix, Jr. just ahead of the NFL draft. Chris McGuire, Adidas vice president of Sports Marketing, expressed excitement about the new additions: “Rome, Michael, Adonai, and Xavier are among the most promising prospects ...
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News briefsSuperfeet supports US track & field athletes ahead of Paris 2024
Source: Superfeet Insole specialist Superfeet announced its support of several female Team USA hopefuls in their quest to compete in the Paris Games. Leveraging a partnership with Parity, a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet collaborates with seven track and ...
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News briefsConverse Basketball to get a star creative director
Shai Gilgeous-Alexander, a guard for the Oklahoma City Thunder in the NBA, will become the Creative Director of Converse Basketball this September, according to a statement from the brand quoted in Forbes. He will also get a signature shoe of his own in 2025. Gilgeous-Alexander signed an endorsement deal with ...
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News briefsAdidas reportedly trying to snatch Jamaica Athletics from Puma
Our sister publication SGI USA reported that Adidas is attempting to take over Puma’s long-standing sponsorship of the Jamaica Athletics Administrative Association (JAAA). JAAA has had a long-term partnership with Puma since 2002. The current deal, reportedly worth about $1 million per year, will expire in December 2024. For an ...
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News briefsPuma Golf strikes exclusive shoe deal with golf pro Viktor Hovland
Puma Golf has sealed an exclusive shoe-only deal with Norwegian golf star Viktor Hovland. Hovland has been wearing Puma’s Ignite Articulate shoe for over a year already, and this formal agreement solidifies the partnership. “I started wearing Puma shoes because I really liked the style and comfort,” shared Hovland. Shoes ...
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News briefsEnd of an era: World Athletics pays track&field gold medalists at 2024 Olympics
In a historic move, World Athletics has announced plans to award prize money to gold medalists in track and field events at the upcoming 2024 Olympics in Paris, marking a significant departure from traditional Olympic practices. A total of $2.4 million has been allocated for prize money at the 2024 ...
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News briefsRip Curl signs eight-time surfing champion
Source: Photo: Trent Mitchell Stephanie Gilmore has signed a new deal with Rip Curl Rip Curl has made waves in the surfing world with its latest signing of eight-time world surfing champion Stephanie Gilmore. The groundbreaking agreement, valued in the millions, spans eight years, coinciding with Gilmore’s ...
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News briefsKappa sponsors platform for women’s football
The sports-apparel brand Kappa, we learn from Diffusion Sport, has become the technical sponsor of WomanGoal, which describes itself as the “first international platform created to promote women’s soccer” and as specializing in “talent recruitment, training, asset creation and business building for women’s soccer at a global level.” WomanGoal seeks ...
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News briefsBen Sherman launches inaugural golf apparel range
Source: Ben Sherman British heritage menswear brand Ben Sherman is entering the golf apparel market with its first golf-focused collection. The company has also announced the signing of American pro golfer and PGA Tour player Denny McCarthy as its first tour ambassador. The new golf apparel ...
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News briefsLionel Messi is the world’s most marketable athlete for 2023
Lionel Messi tops SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM) for a second time. The Argentinean footballer, who currently plays for Inter Miami, finished ahead of National Basketball Association (NBA) star LeBron James. Football player Alexandra (Alex) Morgan ranked third, followed in the top 10 by ...
