All Athletes articles – Page 2
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News briefsStanley 1913 partners with Caitlin Clark
The US-based hydration brand is teaming up with a rising basketball star for a limited-edition line launching in early September.
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News briefsCaitlin Clark is Nike Basketball's newest signature athlete
The brand is also unveiling Clark’s new signature logo.
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News briefs49ers running back McCaffrey joins While on earth
The NFL player has joined the young US-based performance brand as co-founder and investor to help shape its next growth phase.
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News briefsUnder Armour signs Ibrahima Konaté
After Rüdiger, Torres and Hakimi, Ibrahima Konaté joins UA’s growing roster of world-class players.
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ArticleThe Messi cam is back
We’ve gone from TV to streaming. Are we now to go from zones to players?
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ArticleOlympic champion Laura Dahlmeier dies at 31
Alpine athlete and former biathlete Laura Dahlmeier has died. The 31-year-old German died in a rockfall while climbing Laila Peak in Pakistan’s Karakorum Mountains. The news was confirmed by her management on Dahlmeier’s Instagram channel.
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News briefsNike partners with Faith Kipyegon on running footwear and apparel
Faith Kipyegon is the most decorated woman middle-distance athlete of all time.
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News briefsSkechers in new basketball partnership
University of Southern California forward Kiki Iriafen is the latest addition to Skechers’ expanding roster.
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ArticlePSG’s Hakimi to join Under Armour
Achraf Hakimi joins Under Armour’s expanding list of talented young football athletes across EMEA.
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News briefsSkechers signs its first Italian player
Harry Kane, Anthony Elanga, and others are joined by AS Roma’s Niccolò Pisilli on the roster.
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News briefsOn adds four new athletes to its roster
The Swiss brand picked four young talents from Italy and Finland.
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News briefsDecathlon in partnership with Antoine Griezmann – switches from Puma to Kipsta
Kipsta, Decathlon’s own brand, continues to sign football deals. World champion Antoine Griezmann has now officially signed with Decathlon to wear Kipsta boots.
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News briefsAsics signs top trail runner
ASICS has added Tom Evans, one of the world’s top trail runners, to its growing roster of elite athletes.
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News briefsSTIGA Sports partners with top padel player
From the end of 2025 and for at least three years, Swedish Douglas Rutgersson will swing with the Cybershape padel racquet of STIGA.
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News briefsDecathlon’s Kiprun signs Jimmy Gressier
The professional runner, who has won two gold medals in U23 World champions, is leaving Nike.
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News briefsSalomon continues with Trail legend
Salomon has renewed its relationship with ultra marathon legend Courtney Dauwalter.
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ArticleAddias has signed with a 33-year-old tennis pro
It’s never too late to get a sponsorship deal. That shows Adidas’ latest tennis signing just before the start of the Australian Open.
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ArticleAdidas signs first high school women’s player
In the search for the next superstar, brands are signing sponsorship deals with even younger talent. Adidas has partnered with a 16-year-old highschool hooper for the first time.
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