All Austria articles
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ArticleDecathlon Austria with successful 2023
The international sporting goods manufacturer and retailer Decathlon, headquartered in France, can look back on a successful 2023 in Austria. In addition to encouraging increases in employees and sales, there was also growth in the form of another store. Source: Decathlon Decathlon Austria Managing Director Gábor Pósfai ...
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ArticleSweet Protection and Kari Traa are realigning in Central Europe
The Norwegian sportswear and equipment company Active Brands is realigning its activities in Central Europe. The focus is on the two main brands Sweet Protection and Kari Traa in the DACH (Germany, Austria and Switzerland) market. The aim of Active Brands’ reorganization is to offer existing and new retail partners ...
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News briefsPeloton expands to Austria via Amazon and Sport-Tiedje
US fitness company Peloton has announced its expansion into Austria, its fifth international market outside the US in addition to Canada, the UK, Australia and Germany. Peloton Bike, Bike+ and select accessories are now available in Austria through Amazon. Sport-Tiedje, the leading specialty retailer of home fitness equipment in Europe, ...
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News briefsDecathlon opens fifth Austrian store
Source: Decathlon/Romar Ferry Gábor Pósfai, Managing Director Decathlon Austria. Five years after the opening of the first Austrian store in the SCS Park in Vösendorf, the fifth Decathlon location is to follow on Sept. 29. Customers will find equipment and clothing for more than 70 sports on ...
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ArticleIntersport Austria with record sales in crisis year
Intersport Austria saw a record turnover of €645 million in the fiscal year 22/23. Its success rests on two strategic pillars. We have the details.
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ArticleSport 2000 Austria: Zentrasport initiates restructuring process
The association of the Austrian sports retailer community, Zentrasport Österreich e. Gen., is reporting that due to full warehouses as well as the payment default of one major retailer, the liquidity of the cooperative has been significantly strained and restructuring measures had to be initiated. Only Zentrasport Österreich itself is ...
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News briefsECE completes €12 million sports and leisure project in Viennese shopping mall
Source: ECE/Meyer Boulder wall at G3 Shopping Resort Gerasdorf The German retail property company ECE Marketplaces has successfully completed an extensive project for the expansion of the G3 Shopping Resort Gerasdorf, a shopping center on the outskirts of the Austrian capital of Vienna. On an area of ...
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News briefsAustrian Under Armour distributor files for bankruptcy
Austria’s Kronen Zeitung reported that the Upper Austrian sporting goods wholesaler BMM Sports GmbH filed for bankruptcy on May 8. The Linz-based company, which most recently held the general distribution for Under Armour in Austria, Hungary, the Czech Republic, Croatia, Slovenia and Slovakia, is facing a debt of €16 million, ...
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ArticleDACH market: Germany with the lowest purchasing power, says GfK
With a total of €49,592, the people of Switzerland have significantly higher per capita purchasing power in 2023 than the inhabitants of their neighboring countries, Austria and Germany. Austrians have €26,671 per capita available for spending this year, while Germans have €26,271. This means that Germany now comes last in ...
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ArticleIntersport Austria continues to push the bike segment
Despite a moderate winter and partly mild temperatures, the winter business went well for Intersport Austria. In the first half of the fiscal year (Oct. 1, 2022 - March 31, 2023), the Austrian retail group reports sales of about €380 million, up 5 percent from the previous year. Among the ...
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News briefsNew store and retail concept for Peak Performance
The Swedish outdoor brand Peak Performance has opened a 180-sqm store in Innsbruck, Austria, with a new retail concept including care and repair services. As well as offering maintenance advice and professional wash services, the store opening also marks the Austrian launch of Peak Performance’s second-hand initiative, Wear Again (previously ...
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ArticleXXL ASA exiting Austria, raising new equity
The Scandinavian retail operator, facing historically low consumer confidence and lower demand for sporting goods in its markets, is taking major actions to improve its balance sheet.
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News briefsAustrian metaverse conference scheduled for spring
The next annual Metagonia conference, on Web 3.0, is scheduled for March 31 to April 2 in Kitzbühel, in Austria’s Tyrol region. This year’s edition will focus on NFTs and art while also covering the basics: What digital worlds are emerging? What are the opportunities/problems? How do you ...
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News briefsRakuscha named head of international brand experience at Blizzard-Tecnica
Source: Blizzard-Tecnica Markus Zeman-Wurzer Blizzard-Tecnica, part of the Italian Tecnica Group, has announced that Markus Zeman-Wurzer, most recently working 18 years in various positions at Salomon, has succeeded Tom Rakuscha as sales and marketing manager at Blizzard-Tecnica in Austria. Rakuscha has since taken on an international and ...
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ArticleAbsolute Teamsport continues to expand
After 17 more stores joined Sport 2000’s premium concept for teamsport specialists in 2022 (bringing the current total in Europe to 23 Absolute Teamsport stores in 6 countries), the pace of expansion is set to continue in the new year: Sport 2000 says it plans to have 35 stores under ...
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News briefsNew co-owners for long-standing Austrian retailer Strolz
Austrian newspaper Kleine Zeitung reported that well-known sports and fashion retailer Strolz of Lech – founded in 1921 and best known for its handmade, personally customized ski boots – has gained new shareholders: Hugo Boss CEO Daniel Grieder, manager Siegfried Wolf and local real estate project manager Reinhard Wolf are ...
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News briefsAustrian Sport 2000 retailer joins Running Experts Europe
The Viennese running specialist WEMOVE, a long-time Sport 2000 dealer, has joined Running Experts Europe as the network’s first Austrian partner. The two WEMOVE running stores in downtown Vienna and in the Westfield Donau Zentrum shopping mall offer amateur and professional runners the most comprehensive range of premium running products ...
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News briefsSport 2000 Austria joins global brand strategy and adapts claim
Sport 2000 Austria has joined the international marketing campaign of its mother company by adopting the corporate design and translating the brand claim “Home of experts” (launched by Sport 2000 International in April 2022) into German. “Wo Profis zuhause sind” (German for Home of experts) is the new motto in ...
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News briefsIntersport Austria forecasts good winter business with renewed interest in all winter sports
In the first two weekends of Advent, Intersport Austria registered a boom in all winter sports equipment: According to the buying group, there was request for skis, touring skis, snowshoes, as well as sleds. The booking situation on the company’s rental platform is also developing well. As last year, the ...
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News briefsSport 2000 Austria recertified as Sport Leading Company, retailers honored with Victor awards
For the third time in a row, Sport 2000 Austria has been certified as a “Sport Leading Company,” one of the awards given by Sport Leading Certification, a company that is part of Austrian PP Sport Management GmbH, in cooperation with an institute for sports economics. Sport Leading Certification is ...
