According to a report in CMDsport, BH Fitness hopes over the coming months to raise the number of its contracts with Spanish football clubs from five to nine. At present, the brand fits out the clubs of Atlético de Madrid, Athletic Club, Leganés, Eibar and Alavés-Baskonia. It has deals in place with foreign clubs such as Atlético San Luis (Mexico), AZ Alkmaar (Netherlands), Wolfsburg (Germany) and Spartak Moscow (Russia) as well. BH is one of the few fitness brands to have penetrated the sport of football. The Spanish brand considers its selling points to be the functional and technical qualities of its Movemia line, the digitalization and connectivity of its BH Loop software, and the speed and proximity of its technical service. The overall plan is to use football as a springboard into other sports and their federations. Established as a cycling brand in 1909, BH Fitness now sells its fitness equipment – B2B and B2C – in 85 countries, with offices in Europe, Noth America and Southeast Asia.
