News and insights about brands in the sporting goods industry – Page 168
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Short stops
Marketing
+++ Nike has entered into a multi-year partnership with the University of Indianapolis, through BSN Sports, that makes Nike the exclusive outfitter for 22 sports teams of the university, effective July 1st +++ Under Armour is partnering with BSN Sports on a new five-year deal that makes the brand the ...
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News briefs
Nike lets New Balance finish up the season with the Liverpool team
If the football season is resumed in the U.K., as has already happened in Germany, the Liverpool team will be allowed to continue wearing the New Balance jerseys until the end of the season. The English team was close to winning the title before the coronavirus pandemic struck. Nike was ...
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News briefs
Hummel replaces Umbro as Everton’s kit supplier
Hummel has agreed to a three-year deal as the new kit sponsor of Everton, the English football club that competes in the Premier League. The agreement is reportedly worth more than double the expiring contract with Umbro, which called for fees of between £4 and £5 million per year. The ...
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News briefs
Icebreaker works with a start-up on temperature-taking armband
Icebreaker, a brand of VF Corp., is partnering with a start-up on the development of a smart armband designed to monitor the wearer’s temperature, which could become a key tool in the post-coronavirus world. Nightingale MedTech, the company behind the armband idea, was only formed on May 1. The prototype ...
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News briefs
Polartec’s enhanced fleece in Salewa’s jackets
Polartec has contributed an enhanced version of its high loft fleece made from merino wool to a new product line by Salewa, the Italian mountain sports brand. In the newly designed fabric, the layers of merino wool are connected to both sides of a synthetic core. This is said to ...
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News briefs
Puma partners with Central Saint Martins for sustainable design
Puma has collaborated with Central Saint Martins, the London-based arts and design college, on a new collection that focuses on sustainable technologies in textile manufacturing. The Puma X CSM collection comprises a range of footwear, apparel and accessories that use environmental-friendly dyeing technologies such as “Dope Dye” and digital printing. ...
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News briefs
Michael Jordan’s shoes fetch record $560,000 at Sotheby’s
Sotheby’s has auctioned an autographed pair of Michael Jordan’s sneakers, worn in his rookie season, for $560,000 to an unnamed buyer. The sale establishes a new record for sneakers at the auction house. The Nike Air Jordan 1s match the colors of Jordan’s team, the Chicago Bulls. According to Sotheby’s, ...
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News briefs
Down supplier makes masks
Allied Feather & Down, the down supplier and maker of bedding, is switching a large portion of its bedding production over to face masks. The company will be using the tightly-woven cotton that it normally employs for pillows and comforters to make washable two-layer face masks. Allied has also partnered ...
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News briefs
Castore will be the Rangers’ new kit sponsor
Tom and Phil Beahon, who founded Castore in Liverpool four years ago, say they want to partner with five leading football clubs across Europe in the next 10 months. “All these clubs will be challengers, who are perceived externally as underdogs but who themselves relish the battle and have both ...
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News briefs
Two Swiss companies produce fashionable, reusable masks
Two Swiss textile companies, Schoeller Textil and Forster Rohner, have a developed a washable mask to meet the criteria of the Swiss National Covid-19 Science Task Force, establishing a short supply chain and improving on disposable masks from an ecological perspective. Schoeller is supplying the fabric, a two-layer weave of ...
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News briefs
Maynards to auction two Adidas pilot production facilities
Maynards Europe, the global liquidation and auction specialist, working in conjunction with U.S.-based Heritage Global Partners, are to sell the entire manufacturing equipment of two unique production lines established by Adidas. The facilities were previously a part of a pilot flexible-design manufacturing project, called Speedfactory, for small runs of custom-designed ...
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ArticleFoot Locker closes its German Runners Point chain
Confirming in part a report aired on a German TV channel, Foot Locker said it “intends to consolidate our Runners Point business into our other operations in Europe,” after a year-long assessment of its operations and the competitive landscape in Europe. The TV report said that all the remaining Runners ...
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News briefs
Under Armour is manufacturing face masks
Under Armour (UA) is making special face masks that require no sewing to support the healthcare professionals at the nearby University of Maryland Medical System (UMMS) in their fight against the coronavirus pandemic. UA’s global headquarters is located in Baltimore, Maryland. The sports brand is also working on face shields ...
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News briefs
Asics invests in Seevix Material Sciences
Asics Ventures, an investment subsidiary of Asics, has taken a stake in Seevix Material Sciences, an Israeli start-up that develops and produces synthetic spider silk. Seevix was established in 2014. The company manufactures a patented man-made spider silk, called SVX, backed by more than ten years of research at the ...
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News briefs
UA and others commit to pay suppliers for certain cancelled orders
Under Armour has committed to the PayUp campaign, an initiative that urges fashion brands to pay their garment factories for orders that are both completed and in production, and yet cancelled or delayed because of the coronavirus pandemic. The campaign was launched by Remake, a workers’ rights organization, at the ...
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News briefs
VF Corp. looks at virtual reality
VF Corp. is exploring virtual reality as part of its strong investments intending to become “hyperdigital.” Cemtrex has announced that it has received an order from VF to create a virtual reality (VR) application. The VR application, which is due to be delivered within the current quarter, aims to create ...
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News briefs
Havaianas diversifies
Havaianas has launched a full-fledged collection of beachwear, T-shirts and other textile products for spring/summer 2020 on its website in Europe. The Brazilian brand of rubber shoes has also teamed up with Eastpak on a range of co-branded products. The collaboration has resulted in four items in the bright colors ...
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Article
VF claims it can hike through the Covid storm easily
In releasing its financial results for the fourth quarter ended on March 31, the management of VF Corp. insisted that the company is in a better position than some of its competitors to navigate through the “storm” caused by the coronavirus pandemic for several reasons, including good liquidity, a flexible ...
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News briefs
Nike stores are reopening
As of May 14, all of Nike’s owned stores and more than 95 percent of its partner stores in Greater China and South Korea were open, although some still have shortened hours. Store traffic there remains low, according to Nike, but overall retail traffic and conversion rates are rising and ...
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News briefs
Brands believe in sponsorship despite coronavirus
A large majority of brands involved in the sponsorship of sports and entertainment events in Europe (72 %) are planning to extend their sponsorship deals despite the uncertainty caused by the coronavirus pandemic. The recent survey by the European Sponsorship Association (ESA), entitled “Sponsorship Sentiment Tracker,” also found that more ...
