Puma is replacing on July 1 Italy’s Erreà after 20 years as technical sponsor of the Football Association of Iceland (KSI), providing the jerseys for its men’s, women’s and youth teams. Iceland will join other European national teams on Puma’s roster such as Italy, Austria, Serbia, Switzerland and the Czech Republic. While Iceland is a small nation of 330,000, its players have a great talent and team spirit, says Puma’s chief executive, Björn Gulden, who is also a former professional football player. Iceland qualified for the finals of the Uefa Euro 2016 tournament. It was the smallest national men’s team to qualify for the Fifa World Cup in 2018. The women’s team qualified for Uefa’s Women’s European Championships in 2009, 2013 and 2017.