News and insights about brands in the sporting goods industry – Page 70
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News briefsPuma’s Re:Suede project begins
Puma is now conducting the Re:Suede experiment we reported on last month when it was seeking 500 Germans to join some of its brand ambassadors in a trial to determine whether a biodegradable version of its Suede model – made of Zeology-tanned suede, biodegradable TPE and hemp fibers – would ...
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News briefs
PGB Sports to license DKNY Sport and Golf in Europe
PGB Sports has signed a deal with G-III Apparel Group to license DKNY Sport and DKNY Golf men’s apparel and accessories in Europe. The deal represents an expansion of the DKNY brand into sportswear. The first collections should make their debut this summer. PGB Sports was founded in 2008. Its ...
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News briefsDecathlon introduces first urban dance collection
Decathlon has launched its first unisex collection in the urban dance category, under the brand name Starever, formerly Decathlon Dance. Starever gathers the Decathlon products for any type of dancing, including the four disciplines of urban dances, modern jazz dance, contemporary and ballet dances, and fitness dance. The company has ...
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News briefsEuropean debut of Taiga's e-snowmobiles in Sweden
Canadian Taiga Motors Corporation, a manufacturer of all-terrain e-vehicles, has chosen SkiStar’s resort in Sälen, Sweden, for the European debut of its electric snowmobiles. According to the Québec-based company, the European debut is an important step in Taiga’s global expansion efforts. For ski resort operator SkiStar, this is an important ...
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News briefsNBA and Foot Locker Europe announce extension of multi-year partnership
The U.S. National Basketball Association (NBA) and Foot Locker Europe announced on April 13 a multi-year collaboration that will see the partners renovate basketball courts and host youth basketball clinics and fan events across Europe. As part of the partnership and Foot Locker’s #RaiseTheGame program, the NBA and Foot Locker ...
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News briefsSerena Williams’ venture fund invests seven-figure sum in U.K. sports tech platform
OpenSponsorship, a sports marketing startup founded in New York in 2015 by British entrepreneur Ishveen Jolly, has secured a seven-figure investment from Serena Ventures to support the company’s expansion into the UK. Ishveen, who was then a sports agent, started OpenSponsorship as an alternative way for athletes to access brands ...
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ArticleIOC and stakeholders support Ukrainian Olympic Community and athletes
Source: World Athletics/IOC World Athletics’ fund support professional athletes affected by the war in their home country. As normal civil life is made impossible in Ukraine due to the Russian invasion, so is regular training for most athletes in the country. The International Olympic Committee (IOC) has ...
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News briefsAdidas Originals introduces custom metaverse avatars
Adidas Originals is launching the “world’s first personality-based AI-generated avatar creation platform.” In the German brand’s summation, the “web experience” favors “individual personalities” over “physical appearances.” Customers fill out and submit a questionnaire, one of whose questions asks for a favorite OzWorld sneaker silhouette. The platform will then “translate the ...
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News briefs
Veja cooperates with luxury brand Mansur Gavriel
French shoe brand Veja has collaborated with Mansur Gavriel, the New York-based luxury shoe and bag brand, on a fresh take on Veja’s Campo sneaker. The classic Campo has been re-imagined in an array of Mansur Gavriel’s signature bright colors. Mansur Gavriel explained that each Veja x MG sneaker was ...
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News briefsNike collaborates with Billie Eilish on eco-friendly AF1 and apparel capsule
Nike and Billie Eilish, the award-winning singer and songwriter, have re-imagined the Nike Air Force 1 (AF1) using the singer’s “environmentally preferred materials.” The entire shoe is made from 18 percent post-consumer recycled content. For the AF1, Eilish chose a synthetic nubuck material that uses 80 percent recycled materials. The ...
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News briefsNew drop of Adidas/Allbirds low-carbon running shoes
Source: Allbirds/Adidas Adidas and Allbirds have expanded their collaboration for low-carbon running shoes. Four new colorways of the Adizero x Allbirds 2.94 KG CO2E have been launched on adidas.com, allbirds.com, the Adidas and Allbirds apps and select Adidas and Allbirds stores globally. The new footwear drop is ...
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News briefsDecathlon revises loyalty program
This month Decathlon is advertising its revised French loyalty program, Decat’Club, with a marketing campaign called “Coup de Projecteur,” which means something like “slide show” or “film showing.” Customers must sign up for a Decathlon account first, and any purchase made through the account will sign them up automatically for ...
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News briefsPangaia launches world’s first shirts made from 100% Infinna
Pangaia, a London-based materials science company, and Infinited Fiber Company, a Finnish circular fashion and textile biotechnology company, have introduced the world’s first shirts made from Infinna™, a new textile fiber produced entirely from textile waste. This is the first time a shirt made from 100 percent Infinna, a regenerated ...
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News briefs
Puma signs multi-year contract with Brazilian Confederation of Athletics
Puma has signed a multi-year sponsorship contract with the Brazilian Confederation of Athletics. The new agreement, effective July 2022, will see Brazilian athletic teams wear Puma apparel for the first time at the World Athletics Championships in Oregon this summer. The partnership includes 24 adult and youth teams, including male ...
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News briefs
Babolat to supply official racquets for APT Padel Tour
Supplying its shoes and balls since 2021, the French brand Babolat has become the official provider of racquets for the APT Padel Tour. The racquets in question are of the Viper line, whose Air Viper model was Padel Spain’s racquet of the year in 2021. That same year APT Padel ...
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News briefsLindsey Vonn to host Laureus World Sports Awards 2022 in Seville
Former U.S. ski racer Lindsey Vonn will host the Laureus World Sports Awards Show 2022, which will be broadcast from the Spanish city of Seville on Sunday, April 24. The Laureus World Sports Awards were first presented in 2000. Since then, the awards have recognized the greatest sporting achievements of ...
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News briefsFIBO presents winners of the Innovation & Trend Awards 2022
Six categories, seven winners: for the first time, there was a tie in one category at the FIBO Innovation & Trend Awards 2022. The winners were announced during the European Health and Fitness Forum, which saw a high face-to-face attendance after two years of absence due to the pandemic. Here ...
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News briefsNike introduces the Pegasus Turbo Next Nature and Mercurial Vapor Next Nature
Nike has presented two developments in performance footwear with sustainability in mind. The Pegasus Turbo Next Nature is made with at least 50 percent recycled material by weight. The running shoe uses 100 percent recycled Flyknit yarns in the upper. The Flyknit yarn is dyed in a process that reportedly ...
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News briefsAnti-mulesing campaign of Four Paws targets Nike and other brands
A new report on “The use of merino wool in sportswear,” conducted by global animal welfare organization Four Paws, reveals the results of a study commissioned by an independent laboratory in the U.K. to examine wool samples from various companies. The samples from the ten largest global sports brands inspected ...
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News briefsBode Miller enters DTC ski business with Peak Ski
The newly founded Peak Ski Company LLC, based in Bozeman, Montana, has just launched its first six ski models offered direct-to-consumer through its website for the winter season 2022/23. Owners of the start-up are former World Cup pro skier Bode Miller and co-founder Andy Wirth, a ski industry veteran who ...
